Eugene, OR -- (SBWIRE) -- 11/18/2008 -- IDX, Inc. is excited to welcome Cheryl DiLorenzo with VIP Realty to the growing list of real estate professionals choosing to make the search process easier for their clients with the addition of custom IDX Broker software. A member of the MLS of Naples (Naples), potential clients in the Naples, Fla. area now have access to create custom searches on DiLorenzo’s website in an effort to narrow down their results and ultimately find their ideal property. Using innovative Internet Data Exchange (IDX) technology, IDX Broker is able to extract the raw listing data from Naples and format it to appear as a seamlessly integrated part of DiLorenzo’s site.

This custom IDX solution not only benefits clients, but also helps DiLorenzo manage her business more efficiently with helpful reports and tools accessible through an administrative log-in page. A lead management section gives her access to client contact information while a traffic report details which pages on her site are being viewed most frequently. Options to create dynamic title tags for each property details page allows her to increase her visibility and distribution when her listings are picked up by a major search engine.

DiLorenzo’s clients’ benefit by being able to search Naples using property details such as scenery, flooring, community name, and recreation. They can save their search criteria and elect to receive automatic email updates when properties on Naples, matching their specifications, become available. IDX tools on the property details pages allow them to link quickly to contact the listing agent for more information, schedule a showing, view more photos in the gallery, print a flyer, calculate likely mortgage payments, or locate the property on an interactive Google map.

About Cheryl DiLorenzo
Cheryl is originally from Naperville, IL. She and her husband Nick said goodbye to the snow and cold weather, and moved to Naples full time in 2007. Cheryl owned a hair salon in Naperville for 25 years while raising three sons. She enjoyed her career in the salon industry, and loves working with people. Cheryl was the president of Estate Builders, Inc. from 2000-2004 where she did everything from getting permits to payouts. The home building business was enjoyable, and it led to a desire to get into the real estate industry. Cheryl loves to cook, enjoys gardening, traveling and family. She is dedicated to helping her customers find their perfect property in Naples!

About IDX, Inc.
Based in Eugene, Oregon IDX, Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 225 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc., please visit http://www.idxbroker.com.