Eugene, Oregon -- (SBWIRE) -- 08/12/2008 -- Coldwell Banker Residential Real Estate Agent Scott Norris has employed IDX, Inc. to help him customize the property search function of his website with the use of custom IDX Broker software. Operating out of Longboat Key, Fla., Norris can now provide his clients with the most up-to-date listing information, as well as helpful IDX tools, to simplify the property search. Using Internet Data Exchange (IDX) technology, raw listing data is extracted from Mid Florida Regional MLS (MFRMLS) and formatted to be displayed as an integrated part of Norris’s site.

With the addition of this IDX solution, clients can now search through thousands of listings on MFRMLS quickly and easily, using five different search forms: basic, advanced, map, address, and listing ID. An interactive map powered by Google maps allows clients of Norris to view properties pinpointed on a road, satellite, or terrain map. Advanced search categories such as acres, garage, waterfront, and pool help clients narrow down their results.

Clients can elect to save their searches and sign up to receive automatic email updates when properties matching their specifications become available on MFRMLS. The administrative section of IDX Broker gives Norris access to client contact information and saved search criteria so he can personally follow up with the client and complete the sale. This custom IDX solution also helps him to manage his business more efficiently with the use of traffic reports that detail which pages on his website are being visited most frequently.

About Scott Norris
“Scott Norris is one of the area's leading agents. After graduating with a degree in accounting, Scott tenured as a CPA and later returned to college to earn an MBA. As a member of the local Kiwanis Club, Scott also enjoys making a positive difference in the community he’s so fond of. In his spare time, Scott enjoys spending time with his family and reliving the memories he made growing up here, like watching his children catch their first fish.”

About IDX, Inc.
Based in Eugene, Oregon IDX, Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 225 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc., please visit http://www.idxbroker.com.