Eugene, OR -- (SBWIRE) -- 02/06/2009 -- IDX, Inc. is happy to announce the addition of Prudential Unlimited Realty’s Scott Goldsmith, to the rapidly expanding amount of real estate brokers and agents enhancing the search section of their websites with custom IDX Broker software, in efforts to create a more simplistic and efficient property search process for their clients. A member of the Massachusetts MLS Property Information Network (MLSPIN), Goldsmith’s clients can now browse thousands of property listings and details and generate customized searches to narrow down their search results, all provided by the MLSPIN. IDX Broker software extracts all listing data from the MLSPIN, and formats it in a way to be viewed as a seamlessly integrated part of Goldsmith’s site.

Custom IDX software allows Goldsmith’s clients to search through five different categories, basic, advanced, map, address and listing ID, each offering unique features, helping to narrow down their search results, and find their ideal home. Through each of these search categories, potential home buyers have the option of narrowing down their search criteria to as much or as little detail as they desire. Clients may then save their search preferences and receive emails notifying them the moment a property matching their specified criteria becomes available.

Not only is custom IDX Broker beneficial to Goldsmith’s clients, but to him as well. Through an administrative login dashboard, Goldsmith has the ability to edit his custom CSS and global wrappers in order to decide exactly what is being displayed throughout his site. He has access to detailed traffic reports, giving him the ability see which pages of his site are being view most frequently. He has the option to create dynamic title tags, which will aide in increasing his listing visibility throughout the web, as well as having access to client information and saved search criteria, in efforts learn more about his clients wants and needs, and get to know them on a more personal level, all to create a more simple and efficient home buying experience for both him and his clients.

About Scott Goldsmith
Scott Goldsmith resides in Brookline, Massachusetts and is a real estate professional with Prudential Unlimited Realty. Goldsmith services Brookline, Boston, Brighton, and Jamaica Plain, typically specializing in single homes.

About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 225 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc. please visit http://www.idxbroker.com.