Eugene, OR -- (SBWIRE) -- 04/29/2009 -- Mike Smith with Prudential California Realty has chosen to join the ever expanding database of real estate agents and brokers opting to personalize and enhance the search functions of their websites, by incorporating a custom IDX solution. This innovative Internet Data Exchange (IDX) technology connects home seekers to their local Multiple Listing Service (MLS), increasing ease and efficiency during the online property search process. IDX Broker software takes raw listing data from the Southern California MLS (SoCal), and formats the information to be an easily searchable part of Smith’s site.

This custom IDX software helps Mike Smith give his website an advantage over his competition with the abundant amount of search options available to his clients. The advanced search option enables potential home buyers to browse through even the smallest of details, such as: roof type, driveway, scenery, the number of rooms, flooring, heating/ cooling system, neighborhood, view, exterior, and pool. These search categories aide clients to narrow their search results, in efforts to find their ideal home.

Through an administrative login page, Smith is given complete control over the look, branding and organization of his entire website. He has the ability to choose which search options will be available to his clients, as well as the tools to increase his listings visibility by creating custom XML codes and dynamic titles tags. Smith can also develop a personal relationship with his clients, given the capabilities to view their information, as well as their saved search criteria.

About Mike Smith
Residing in Brea, California, Mike Smith is a successful realtor with Prudential California Realty. He prides himself on being a hard worker and always strives to be the best at what he does. Smith believes that, “In today's real estate market, the best
‘REO Hot Buys’ or bank owned properties, are the ones that have been on the market for three days or less.”

About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 275 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc. please visit http://www.idxbroker.com.