Eugene, OR -- (SBWIRE) -- 06/24/2009 -- Dennis Gray with Thirdrail KC real estate has employed IDX, Inc. to improve and optimize the search function of his real estate website, in efforts to create a more organized, simple and efficient online property search for his clients. Residing in Kansas City, Missouri, Gray is a member of the Heartland MLS (HMLS), therefore clients in Kansas City and its surrounding areas are given access to thousands of property listings from the HMLS, and all without ever being redirected from Gray’s site.

The innovative Internet Data Exchange (IDX) software formats raw listing data that it extracts from the HMLS, onto Gray’s website, enabling consumers to view the information in a seamlessly integrated and easily searchable manner. Providing comprehensive search functionalities such as basic, advanced, map, address and listing ID, custom IDX Broker software gives clients the means to create a truly custom and personalized real estate search. Home seekers will find, on each listing page, that they can be conveniently linked to email property details, contact the listing agent for more information, schedule a showing, print a flyer, view large photo galleries, pinpoint the property on an interactive map and calculate likely mortgage payments.

This custom IDX Broker software is not only beneficial to consumers, but to Gray as well. It is here that Gray not only has the capabilities to edit his custom CSS and global wrappers, creating a unique branding throughout each page of his site, but he can also develop dynamic title tags and XML codes, increasing his listings visibility and their chances of being syndicated to popular real estate search engines. Gray also is given access to traffic reports, detailing which pages and listings on his site are being view most frequently.

About Dennis Gray
Dennis Gray is a successful real estate professional and a member of the Thirdrail KC real estate team. He prides himself on being a hard-working, trustworthy and honest realtor, in a competitive market, and will do whatever it takes to find homes that fit both his clients wants and needs.

About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 275 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc. please visit http://www.idxbroker.com.