Eugene, Oregon -- (SBWIRE) -- 07/07/2009 -- IDX, Inc. is eager to welcome Downing- Frye Realty, Inc.’s Joan Lee to the rapidly expanding network of real estate professionals opting to give their websites a competitive advantage, with the incorporation of custom IDX Broker software. Visitors to Lee’s website will now have access to an endless amount of the most up-to-date property listings and details on the market, courtesy of the innovative Internet Data Exchange (IDX) software’s association with the MLS of Naples (Naples). By extracting raw listing data from the MLS of Naples, IDX Broker can format the information to look as though it is a seamlessly integrated part of Lee’s website.

Via an administrative login dashboard, Lee is given the capabilities to control every aspect of her online real estate business, and all from the comfort of her own personal computer. It is here that she can edit the design, layout, look and search options available, giving her website its own personal touch, to best fit both her and her clients wants and needs. Lee also has access to constant MLS updates from the MLS of Naples, regarding property additions and removals, as well as price increase and decreases.

Home seekers can create a truly custom online property search with the help of five unique search functionalities, those being: basic, advanced, map, address and listing ID. The most comprehensive of the search categories, the advanced search option, enables clients to browse everything from the view, to the number of rooms, to the heating and cooling system, to the landscaping, aiding potential home buyers in narrowing their search results, in efforts to find their ideal home.

About Joan Lee
“I have been introducing my clients to the unsurpassed beauty and charm of the Naples Lifestyle since 1992. I have been a recognized leader in my field and have been among the top 100 agents at Downing Frye. Downing Frye Realty, Inc, has been #1 in real estate transactions in Naples for the last seven years. The Downing-Frye name has been a fixture in Naples real estate since the early 1960s. Over the years, the firm has grown into the largest in the area.”

About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 275 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc. please visit http://www.idxbroker.com.