Brenham, TX -- (SBWIRE) -- 07/01/2009 -- Every wedding should be celebrated with a toss of the bouquet, a toast to the happy couple and a bowl of Blue Bell Ice Cream…Blue Bell Groom’s Cake Ice Cream to be exact. The newest creation from “the little creamery” is sure to become a wedding tradition.

Groom’s Cake Ice Cream is a luscious chocolate ice cream with chocolate cake pieces and chocolate coated strawberry hearts, surrounded by swirls of strawberry sauce and chocolate icing.

“The inspiration for this flavor came from an actual groom’s cake I tasted at a family friend’s wedding,” said Brenda Valera, director of research and development at Blue Bell “It was so delicious, a chocolate cake with chocolate icing, a strawberry filling and chocolate coated strawberries on top. The flavors were perfect for an ice cream. ”

The tradition of a groom’s cake originated in the South, just like Texas-based Blue Bell Ice Cream. Many Southern weddings feature a cake for the bride, which is usually the larger, more grand creation with a groom’s cake displayed nearby.

“Our ice cream might just change the whole groom’s cake concept,” Valera added. “We have already had employees request it be served at their weddings in place of an actual cake. It’s a great-tasting flavor that you can enjoy at a wedding or at home for no special reason at all.”

Blue Bell Creameries, known as "the Little Creamery in Brenham," was founded in 1907 in Brenham, Texas, a town of 13,000, located 70 miles northwest of Houston in the rolling hills of Central Texas. The company launched its brand in South Florida in February to incredible reviews. Now available in 18 states, it is the third-largest selling ice cream brand in the U.S. For information, visit http://www.bluebell.com.

Contact Sue Reddy Silverman 954-236-8283 or sue@staceyschrager.com