Toronto, Ontario -- (SBWIRE) -- 07/17/2009 -- The TruCa$h IMAGINE travel agent incentive program; a dynamic loyalty program rewarding and motivating individual Travel Agents with cash based rewards, has launched in the U.S.A.

Strategically designed to motivate and increase sales at the grassroots level; this program encourages travel agents to be brand specific and service loyal. Each time an agent books a vacation package with the Skylink group of companies or other coalition partner brands, they will be rewarded loyalty points.

Unlike other reward programs which limit how and when points can be used, the IMAGINE program facilitates flexible redemption options that convert points directly to cash. Once an agent has accumulated loyalty points, they simply convert them to cash online, and spend them with their IMAGINE Prepaid Card.

Agents also earn reward points at over 1,000 online TruCa$h partners via www.trucash.com. The best part is there is no limit to the number of reward points you can earn. It’s that simple, Book, Earn, and Spend.

Award winning programs

Since launching in Canada, in June 2008, the program has seen overwhelming success, recently named winner of the 2009 Paybefore Awards in the Best B2B Corporate-Funded Prepaid Card category.

“We are very excited about this program”, Diana Fletcher President of DCR Strategies/TruCash states. “This new concept of delivering incentive base loyalty programs where you are able to convert your points to cash in real time is revolutionary. We expect to see continued success with the launch of the U.S. Imagine Program.`` See www.imagine.trucash.com.

How does the agent apply?

To enrol and receive a card, visit www.imagine.trucash.com. Agents receive 300 Bonus Points, for simply logging on and activating their account. Participating agents will also be able to manage their reward points through their own virtual account, accessible only through their personal and secure "e-Wallet."

What’s in it for the partners?
Want to immediately impact sales? Want a positive ROI statement? Want to have a dedicated sales force of over 250,000 agents pushing your service to all their customers? The IMAGINE program rewards the agents each time they select one of our partner’s services over their competitor; instantly increasing their booking revenue by leveraging the strength of many with the convenience of one program. Especially now in this economic downturn, service companies are utilizing incentive promotion to sell their products and get top of mind consideration to their distributors. This program provides the conduit to achieve both objectives; resulting in a motivated sales force to book your services.

DCR Strategies Inc. / TruCa$h® is a world renowned leader in Prepaid Programs i.e.: Incentive Base Gift Cards, Debit Cards, Retail Gift Cards, Payroll Products and Government Solutions, plus state of the art Loyalty Programs.

For media releases visit http://www.trucash.com, for additional information please contact our press officer Chris Michaelis chrism@trucash.com