Santa Clara, CA -- (SBWIRE) -- 07/21/2009 -- Television viewers now have access to over 50,000 Internet videos produced in high resolution and quality – on the i2TV (Internet-to-TV) channel powered by TellyTopia’s technology. The unique i2TV service, bringing Internet videos – popular videos and community videos – is now available to television viewers through Cable TV and IPTV service providers in several parts of the country. Over 10,000 video producers are becoming Television stars using i2TV today!

With the i2TV service, video producers upload their best content in high resolution at www.i2TV.tv – and the best content is filtered and delivered into Cable TV or IPTV – available online, on VoD (Video-on-Demand) or as a 24x7 TV channel. TellyTopia’s partnership with Tubemogul, since December 2008, lets web producers submit their videos to not just Internet sites but also the Television in just one step, and monitor the viewership of the videos online or on TV using Tubemogul’s upload and Web analytics.

TellyTopia is the world’s first company to enable and launch this type of truly interactive channel to Cable TV and IPTV without the need for a new set-top-box. Content producers are excited about being shown on the most popular medium, the Television. They are able to upload higher resolution material, including High Definition, so that their content shows at its best. Moreover, they get paid for their content as a share of Television advertising revenue.

“Crossing the 50,000 high resolution, high quality video threshold, TellyTopia reaffirms i2TV’s position as the leading Internet-to-Television service” said Kshitij Kumar, TellyTopia’s Founder and CEO. “Videos range from vignettes with national interest, to sports shows created by videophiles in schools and communities across the United States. Now, anybody can be a TV star! Videos are uploaded using Tubemogul’s one-stop-shop for video distribution, or directly on TellyTopia’s content partner portal.”

“TellyTopia has the technology and system that enables for Television what major online video sites have done for the Internet – empower the consumer to create and popularize high quality videos” said Brett Wilson – Founder and CEO at Tubemogul. “Tubemogul’s easy-to-use system has been immensely successful in allowing content producers to upload videos once and distribute to all the major online video sites, and it was the natural progression for i2TV to be added by Tubemogul to collect content for Television as well – giving our customers the ability to become a TV star!”

“Uploading videos to the i2TV system is a snap and show up on our profile within hours of uploading the file. We also get an email notification when our videos are going to be on TV so we can build some buzz”, said James Dodds III of TrueNuff Entertainment. “Submissions are encouraged to be high resolution - this lets’s us put our best foot forward and guarantees the viewer a better experience than the average internet video site. Dedicated video and comedy producers who have a large following on the Internet – can now hook in to the revenue sharing potential of Television Advertising!”

“Having 10,000 video producers sign up and regularly upload videos demonstrates the scalability of the platform and the powerful, easy-to-use, SaaS (Software-as-a-Service) model software by TellyTopia. The seamless integration with Tubemogul’s upload and metrics API is a testament to the ease of use of the software platform developed by TellyTopia”, said Dr. Ram Srinivasan, Vice President and Co-Founder at TellyTopia. What’s more, the i2TV service is a hassle-free one for Cable and IPTV providers, since all the content is checked for copyright, and inappropriateness for television. ”, Dr. Srinivasan enthused, “CableTV providers can rest easy as they deploy i2TV across the country – i2TV is working to keep their TV systems safe from unwanted UGC content!”.

About TellyTopia
TellyTopia’s mission is to bring convergence to the worlds of Internet and television. Tellytopia's i2TV (Internet to TV) service brings the best of Internet video content along with community and personal videos to local television. i2TV presentations feature popular film shorts, animation, video blogs and webisode-style series. Local videos from community and sporting events, or other independent productions are easily uploaded for viewing on TV and for sharing with friends, family and television subscribers in your area. Learn more at http://www.i2TV.tv, and become a TV star today.

About Tubemogul
Founded by online video buffs who met while in graduate school and won the UC Berkeley Business Plan Competition, TubeMogul's objective has been to empower online video producers, advertisers and the online video industry by providing publishing tools and insightful, easy to interpret analytics. Users upload videos once and TubeMogul deploys them to as many of the top video sharing sites the producer chooses. TubeMogul's integrated analytics then provide a single source of metrics on where, when, and how often the videos are viewed.

About TrueNuff Entertainment
TrueNuff Entertainment (http://www.truenuff.com) is a “comedy think tank” comprised of a few friends in Vancouver BC, Canada. Their goal is to make the internet a funnier place, one laugh at a time. Their flagship product is TrueNuff.tv, an ongoing collection of original sketch comedy videos and funny shorts that have been seen over 10 million times on YouTube alone. They also have a long-running web comic of eight years and a few other creative and funny projects in the hopper. Read their blog to find out the latest news on what they’re up to.