Mumbai, Maharashtra -- (SBWIRE) -- 07/23/2009 -- Maybelline New York, a leading cosmetics brand has launched an interesting online widget to promote its new compact, Whitestay UV. Reaffirming the emerging importance of social media, Maybelline has developed this widget that helps it build a stronger connect with its consumers. The widget takes forward the concept of instant glow, by instantly brightening images for consumers.

The Maybelline Glow widget helps marry the physical qualities of Whitestay UV with the virtual world. The brand observed that when people upload their pictures on social media platforms, their pictures often appear dull & dark. Taking help of the social media expertise of Windchimes Communications, Maybelline came up with an innovative widget. This widget allows users to upload their picture and brighten it instantly by giving it a nice glow and then save it for future use. By downloading this cool new widget, users can now make their pictures look better instantly, even when not online.

To use this widget one needs to visit (link of the widget) www.whitestayuvzone.com/index.php. All one needs to do is upload a picture, click on the image to brighten it (repeat for desired brightness), fill in a few details and download the brightened image on to their desktop. It is as simple as that! The widget also gives the user an option of downloading it on the desktop for offline use. An interesting feature of this widget is that it displays a beauty tip every time the image is getting brighten.

“Given the existing negative perceptions related to ‘fairness’ the idea was to make a widget that brings to mind the concept of ‘instant glow’ and delivers value at the same time. The challenge was to communicate the idea of brightness without hurting the sentiments,” said, Sandhya Sadananda, Head Maven, Windchimes Communications.

About Whitestay UV Zone:
Whitestay UV is Maybelline’s new compact. It’s an ultra fine powder smoothly onto your skin. Expert puff lets you blend perfectly for ‘no-mask’ effect. It contains Vitamin C, which brightens skin tone instantly, for all day visible fair skin. SPF 18 UV filters protects from darkening like no other powder. It is available is five radiance boosting shades – White ivory, Light ivory, Natural, Nude, Fawn. To know more visit http://www.whitestayuvzone.com/