Phoenix, AZ -- (SBWIRE) -- 08/17/2009 -- For a third year, CASHAK.TV is named the “Official Video Partner” of Phoenix Fashion Week. CASHAK.TV is responsible for broadcasting Phoenix Fashion Week to the world. The program will use the unique capabilities of video to report on the sights, motion and sounds of the event. Traditional print and web media are unable to convey all these dimensions to their audience.

CASHAK.TV will film all of the runway shows, in addition to the action backstage. An episodic series focusing on the work of Phoenix Fashion Week staff and designers from the beginning of this year to now will also be shown. The series and show footage will air on CASHAK.TV's website. Christopher Cashak, the shows executive producer said: “This year we are covering every aspect of Phoenix Fashion Week. Other fashion weeks will look are what we are doing with envy.”

In 2005, CASHAK Magazine covered the second Phoenix Fashion Week with photographs and text articles. The editorial reviews continued into 2007 when CASHAK Magazine changed its name to CASHAK.TV. That year the show began its current video format. As the official video partner, CASHAK.TV brought the first fashion week endorsed video coverage to the shows. For 2008, the show added a live correspondent on the runway to report the the fashion stories. "Working with CASHAK.TV has been a true fashionable partnership from day one, Chris and his team believed in the vision of Phoenix Fashion Week and together we have built it into one of the best fashion events in the Southwest," said Brian Hill, Executive Director of Phoenix Fashion Week.

CASHAK.TV will use its stature in the international fashion community to bring attention to Phoenix Fashion Week and its designers. The program has participated in New York, Los Angeles, Paris, Milan and London Fashion Week for years.

Christopher Cashak has expressed interest in developing a high-end fashion community in Scottsdale and Arizona. He routinely assigns reporters to cover local fashion events and designers.

Phoenix Fashion Week will take place October 1st, 2nd and 3rd of this year. The runway shows will be held at the Hotel Valley Ho in Scottsdale.

SUMMARY

Who: Phoenix Fashion Week and CASHAK.TV
What: Phoenix Fashion Week selects CASHAK.TV to provide video coverage of its event.
When: October 1-3, 2009
Where: The Hotel Valley Ho in Scottsdale, Arizona
Why: CASHAK.TV was chosen by Phoenix Fashion Week because of the outstanding work the show produced during the last two years of the event.

ABOUT CASHAK.TV
CASHAK.TV (http://cashak.tv/) is an online, TV format program covering fashion for young, trend-setting women. The show features regional, national and international high-end designer fashion. Video segments on CASHAK.TV include fashion reports, fashion shows, street fashion, interviews and backstage looks. Unlike generic fashion publications which cover multi-generational trends, CASHAK.TV only focuses on the stylish designs and accessories that appeal to younger, fashion-savvy women.

CASHAK.TV is based out of the emerging fashion market of Scottsdale, Arizona. The show brings a new perspective to the industry from outside the traditional fashion hubs of New York City, Paris and Milan.

The show boasts an impressive list of supporting designers and brands. CASHAK.TV has reported on collections by Christian Audigier, Ed Hardy, Bebe, Beach Bunny Swimwear, Cia Maritima, Roberto Cavalli, Miss Sixty, Balmain, Chanel, Dsquared, Max Azria, Elle Macpherson, Lauren Conrad, YMI, among many others.

ABOUT PHOENIX FASHION WEEK
Phoenix Fashion Week is the leading fashion industry event in Arizona. The organization’s mission is bridging national and international designers with premier retailers and prestige fashion media. Phoenix Fashion Week’s ultimate goal is to garner global exposure for Arizona’s fashion industry. Through educational fashion seminars, year-round fashion events and charitable partnerships, Phoenix Fashion Week is gaining rapid acclaim for its community service efforts and for infusing world-class innovation into the valley. For more information log onto http://www.phoenixfashionweek.com

ABOUT OMEGA SUNFIRE PUBLIC RELATIONS
Omega Sunfire PR is a Scottsdale, Arizona based firm. The company specializes in public relation duties for fashion, entertainment and media companies. Recently, the company expanded into representation for celebrities. Clients include CASHAK.TV, Christopher Cashak, Superstar Selector, Blackout Shakeout, Go Go Smash, MetroShots and more.