Mumbai, Maharashtra -- (SBWIRE) -- 08/31/2009 -- India’s largest chain of skin care clinics, Kaya Skin Clinic, today announced a first-of-its-kind association by signing on India’s top menswear fashion designer, Arjun Khanna, as brand ambassador for Kaya’s services and products specially designed for Indian men. Endorsing the fact that Indian men now pay more attention to grooming and skin care are findings from a fresh-off-the-block research study conducted by IRS among women in Mumbai and New Delhi. The important findings include:

• 98% of women feel that skin care should be an important part in men’s grooming
• 87% said men need to take care of their skin as having good skin makes them look attractive
• 94 % feel men should use skin care products designed especially for their skin
• 91 % thought men should opt for skin care services which help improve their skin
• 83 % said men who take care of their appearance have more control over their professional lives than men who do not
• 57% of women feel grooming is important for men for their personal relationships
• 70% said that men who take care of their appearance are more dependable and responsible than those who do not
• 86 % of women think men who take care of their appearance are more confident in life than men who do not
• 69% of women are more likely to give a second look to a guy who is well groomed

Arjun said, “This exciting extension from silhouette to skincare comes at a time when the contemporary, discerning Indian male is less inhibited when it comes to looking good and is indulging in image enhancing products and services. Skin care has become an essential constituent of grooming and forms a core constituent of a man’s style statement today. Every second Indian man from the metros has a monthly appointment at a salon. After all, every woman wants her man to have clear and flawless skin!”

He added, “Kaya’s “Designer Skin” services and products are scientifically proven to offer excellent benefits to male skin, which requires special care since it is oilier, thicker and more exposed to environmental damage than women’s skin. In a country like ours, where the summer sun and pollution are so harsh, skin care is even more crucial. Parallel to this necessity is the fact that men today are going in for new-age services to enhance their appearance, making them look and feel better.”

The elegant, tranquil environment at Kaya Skin Clinic makes its discerning, unisex clientele discover the most advanced and revolutionary skin care, offered in a Zen like ambience. Kaya’s use of US FDA-approved technology as well as its team of over 250 finest dermatologists in the country, and dedication to flawless skin through tailor-made ‘skinscriptions’ make them a natural choice for those looking to enjoy flawless skin. Kaya’s new range of services appeals to men who enjoy taking care of themselves, and who know that skin is, first and foremost, one’s most important accessory. Kaya strives to offer patrons ‘designer skin,’ flawless, glowing, and even-toned, which every man will be proud to flaunt all season long.

About Kaya Skin Care Clinics
Kaya Skin Care Ltd., India’s foremost chain of skin care clinics was launched with the single-minded objective of delivering flawless skin, using the latest technology available around the world. Kaya generated a turnover of about Rs. 160 crores during 2008-09 and is today operational across 26 cities with 86 clinics in the country and 13 clinics in the Middle East. In June 2007, Kaya Skin Care Ltd. announced the launch of Kaya LifeTM, its chain of professional Weight Control Centres. Redefining the standards and professionalism, with this new venture, Kaya aims to bring about a new concept for weight control to India. For more information log onto http://www.kayaclinic.com