Mumbai, Maharashtra -- (SBWIRE) -- 09/15/2009 -- Maybelline New York, a leading cosmetics brand has launched Whitestay UV – a compact that has an anti-tanning effect.
It’s the first ever compact that provides SPF 18 UV filters to protect from Indian skin tones from the darkening effect of tanning. The compact comes in five amazing shades – White Ivory, Light Ivory, Natural, Nude and fawn – to suit the variety of Indian skin tones.
The powder is an alternative to sunscreen. Especially during monsoons when creamy sunscreens make your skin greasy, using a matt compact with SPF protection would be a better option. The compact has vitamin C which brightens the skin tone instantly and gives visible fairness all day long. The composition also keeps oil away from your face leaving it fresh for the day. The powder has a silky smooth texture which easily blends with the skin giving it a nice glow.
It can be used as an alternative to foundations and concealers as this ultra fine powder spreads smoothly on to skin and hides dark spots and imperfections. Maybelline has also provided a shade meter on their site which makes it easy to match the best suited shade for the compact. They have provided an easy to use puff which lets you blend perfectly for a ‘No mask effect’ so your skin will never look patchy or messy after you apply the compact.
As the compact comes with features like oil control and instant fairness it serves multiple purposes. The compact is made keeping in mind the young independent generation who work hard and party harder and have very little time to apply make-up. It can be used for daily purpose as well as for parties. If you want to look your confident best for the emergency meeting or be the belle of the ball at a party or just simply want to look your freshest best the entire day then then Maybelline’s Whitestay UV compact has been made for you!
Maybelline has also come up with a cool application called Maybelline Glow – www.whitestayuvzone.com/index.aspx - that allows you to brighten all your pictures instantly, just as the compact acts as an instant pick-me-up for your face. So no more dark and dull pictures on you on Facebook. Just let your brightened pics do the talking for you by using Maybelline Glow. Also you can take part in this cool contest from Maybelline and win yourself an exciting gift http://bit.ly/maybellinequiz
About Whitestay UV Zone:
Whitestay UV is Maybelline’s new compact. It’s an ultra fine powder smoothly onto your skin. Expert puff lets you blend perfectly for ‘no-mask’ effect. It contains Vitamin C, which brightens skin tone instantly, for all day visible fair skin. SPF 18 UV filters protects from darkening like no other powder. It is available is five radiance boosting shades – White ivory, Light ivory, Natural, Nude, Fawn. To know more visit www.whitestayuvzone.com/index.aspx