Redondo Beach, CA -- (SBWIRE) -- 11/24/2009 -- Manhattan Beach, CA: Veteran music industry insider Tom Callahan has formed a new artist development company for independent recording artists called Indie Advance. The mission of Indie Advance is to foster the growth and development of indie artists by providing fully integrated industry knowledge, traditional and social media support, and other tools necessary for bands to reach the next level.

Mr. Callahan created Indie Advance to help artists cut through the noise with insider knowledge, consistent branding and social media that can be used to build a fan base. Besides the obvious sites like Facebook, MySpace, and Twitter, musicians should leverage the opportunities available to them via many other websites as well. There are many sites that offer better self-promotion opportunities, meaningful ways to connect with fans, more ways to avoid starving for your art, and resources to help book more gigs. All of these sites help you share your music with other musicians, promote your work, and connect with your fan base. According to Mr. Callahan, "Never spend a cent on traditional advertising. It costs way too much to cut through the noise these days and the ROI is small. Use social media to ‘rally the troops’, crowdsource and interact with your fans around the world, keeping them engaged! The bottom line is, these days people have too much choice. However, they are listening to their friends and people they trust. The key is finding people who love your music, interact with them, and make it as easy as possible for them to do your marketing for you."

Along with Mr. Callahan, Indie Advance is lead by seasoned music, marketing, and business professionals who bring a fully integrated and affordable approach to independent recording artist development. Indie Advance offers four affordable artist development packages to choose from. The least expensive package, the "Garage Band Package", starts at only $500/month. The most expensive package called the "Headliner Package", goes for $5,000/month.

The four packages were designed with affordability and simplicity in mind, and to work with artists at virtually every level, from new bands to seasoned groups with large fan bases. According to Mr. Callahan "Indie Advance's experience in creative thinking, strategic marketing, and promotions help shape the overall development of an artist's career, image, and course of direction that will put them ahead of the competition, at an affordable price."

As a multi-service artist development company, Indie Advance offers viral and social media strategies to create buzz about artists, and turns fans into artist advocates. According to Indie Advance's Ike Stranathan, "The music industry has been undergoing rapid changes since the dawn of Internet. We believe Indie Advance is uniquely positioned to embrace these new changes by offering viral marketing and social networking strategies to fully empower artists to shape their own careers and brand into the culture."

Mr. Callahan also added one more point, "I almost forgot – above all else, create kick ass music!"