Eugene, OR -- (SBWIRE) -- 12/07/2009 -- Dick McKinley of Harborside Realty has chosen to employ IDX, Inc. to give his website an advantage of his competitors by integrating a custom IDX solution. This new and innovative Internet Data Exchange (IDX) software has the technology to take raw listing data from the Massachusetts MLS Property Information Network (MLSPIN), and then formats the information to be viewed by potential home buyers as seamlessly integrated part of McKinley's site. Consumers are not only able to view an endless amount of the most current and up-to-date property listing information in the Marblehead, Massachusetts real estate market, but they will also be able to create a completely custom and personalized search, which will save them time and hassle, not having to view properties that do not match their specifications.

Home seekers have access to resourceful search categories, such as: basic, advanced, map, address and listing ID, aiding in narrowing their results, in efforts to find their truly ideal home. The advanced search option, being the most comprehensive, enables the consumer to search literally every aspect and detail of a home, including: the number of rooms, pool, flooring, view, roof type, heating/ cooling system, landscaping, appliances, scenery, driveway, school district, and neighborhood, to name a few. They can then save their search preferences and receive automatic email updates, the moment a property matching their specifications arrives on the MLSPIN.

McKinley has access to his website visitors saved search information, via an administrative login dashboard, aiding him in developing a much more personal and customized online real estate search experience for each individual, which is often lost when purchasing a home online. It is here that he can edit his custom CSS and global wrappers, distinguishing a unique branding and sense of personalization throughout each page of his website. He has access to traffic reports detailing which pages and listings on his site are most popular and are being viewed most frequently. McKinley also has the capabilities to create dynamic title tags and custom XML and RSS codes, increasing his listings visibility, as well as their chances of syndication to major real estate search engines.

About Dick McKinley
“Dick has over 30 years of marketing and sales experience and an in-depth knowledge of the application of technology to business and problem solving. As a Realtor and owner of Harborside Realty, Dick has applied his technology, sales and marketing experience and good old fashion hard work to help the team realize ever increasing, multi-million dollar sales volumes - even in the declining market.”

About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. actively manages over $1 trillion worth of active listings data from over 300 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility and myAgent IDX is its principle mobile application available for the iPhone. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on all the services provided by IDX, Inc. please visit http://www.idxbroker.com.