Williamstown, MA -- (SBWIRE) -- 12/23/2009 -- Euromonitor International's Eye Care in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change.

Product coverage: standard eye care and allergy eye care

Data coverage: market sizes (historic and forecasts), company shares, brand shares

Why buy this report?
* Get a detailed picture of the eye care industry

* Pinpoint growth sectors and trends and identify factors driving change

* Understand the competitive environment, the market's major players and leading brands

* Use five-year forecasts to assess how the market is predicted to develop

Report Table of Contents:
Eye Care in Denmark
Euromonitor International
October 2009
List of Contents and Tables
Executive Summary
Strong Market Performance in 2008
Convenience Is A Key Growth Driver
Leading Multinationals and Vitamin and Dietary Supplement Manufacturers Performed Best
Pharmacies and Drugstores Lost Share
Strong Growth To Continue During Forecast Period
Key Trends and Developments
Liberalisation Process Slows Down
Consolidation Strategies Begin To Bear Fruit
Trend Towards Generics and Parallel Imports Continues
Convenience Is A Key Consumer Trend
Long-term Decline in Public Health Is A Key Demand Driver
Boom in Internet Sales Continues

Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services 2003-2008
Table 2 Life Expectancy at Birth 2003-2008
Market Data

Table 3 Sales of OTC Healthcare by Sector: Value 2003-2008
Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2003-2008
Table 5 OTC Healthcare Company Shares by Value 2004-2008
Table 6 OTC Healthcare Brand Shares by Value 2005-2008
Table 7 Penetration of Private Label by Sector 2003-2008
Table 8 Sales of OTC Healthcare by Distribution Format: % Analysis 2003-2008
Table 9 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2008
Table 10 Forecast Sales of OTC Healthcare by Sector: Value 2008-2013
Table 11 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2008-2013

Appendix
OTC Registration and Classification
Vitamins & Dietary Supplements Registration and Classification
EU Legislation
European Regulatory Systems
Marketing Authorisations
Distribution
Pricing
Switch Climate
Centralised Procedure
Regulation of Vitamins and Dietary Supplements
Regulation of Herbal Products
Self-medication and Preventative Medicine
Generics
Switches

Summary 1 OTC Healthcare Switches 2005-2007
Definitions

Summary 2 Research Sources
Actavis A/S
Strategic Direction
Key Facts

Summary 3 Actavis Nordic A/S: Key Facts
Company Background
Production
Competitive Positioning

Summary 4 Actavis Nordic A/S: Competitive Position 2008
Cederroth A/S
Strategic Direction
Key Facts

Summary 5 Cederroth A/S: Key Facts
Company Background
Production
Competitive Positioning

Summary 6 Cederroth A/S: Competitive Position 2008
Ferrosan A/S
Strategic Direction
Key Facts

Summary 7 Ferrosan A/S: Key Facts

Summary 8 Ferrosan A/S: Operational Indicators
Company Background
Competitive Positioning

Summary 9 Ferrosan A/S: Competitive Position 2008
Nycomed Danmark A/S
Strategic Direction
Key Facts

Summary 10 Nycomed Danmark A/S: Key Facts

Summary 11 Nycomed Group: Operational Indicators
Company Background
Production
Competitive Positioning

Summary 12 Nycomed Danmark A/S: Competitive Position 2008
Orifarm A/S
Strategic Direction
Key Facts

Summary 13 Orifarm A/S: Key Facts

Summary 14 Orifarm Group: Operational Indicators
Company Background
Production
Competitive Positioning

Summary 15 Orifarm A/S: Competitive Position 2008
Sector Data

Table 12 Sales of Eye Care by Subsector: Value 2003-2008
Table 13 Sales of Eye Care by Subsector: % Value Growth 2003-2008
Table 14 Standard Eye Care by Type: % Value Breakdown 2007-2008
Table 15 Eye Care Company Shares by Value 2004-2008
Table 16 Eye Care Brand Shares by Value 2005-2008
Table 17 Forecast Sales of Eye Care by Subsector: Value 2008-2013
Table 18 Forecast Sales of Eye Care by Subsector: % Value Growth 2008-2013

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