Bangalore, Karnataka -- (SBWIRE) -- 01/07/2010 -- Toyota Kirloskar Motor Pvt. Ltd. (TKM) today launched the latest generation of the Prius in India at the Auto Expo 2010 in New Delhi. To further emphasise Toyota’s commitment to the environment, the Altis CNG was also launched, and the Innova CNG and Camry Hybrid were on display.

Speaking about the Prius launch in India, Mr. Sandeep Singh, DMD-Marketing, TKM said: “Through the launch of the Prius, Toyota is keen to demonstrate its commitment to offer the latest eco-friendly automotive technology to its customers in India. Since becoming the world’s first mass-produced hybrid vehicle in 1997, the Prius has received worldwide acclaim, the Prius today is the most successful hybrid in the world with cumulative sales of nearly 1.5 million. We will continue to popularize environmentally friendly vehicles in India to further our efforts to help save the environment.”

Prius
Staying true to the meaning of its name, i.e. ‘to go before,’ in Latin, the Prius is equipped with the latest of its pioneering technology − the Toyota Hybrid System II (also called Hybrid Synergy Drive), − and with one of the best aerodynamic performances, the Prius has achieved world-leading fuel efficiency. The Third-generation Prius comes with three driving modes − Power Mode, Eco Mode and EV (Electric Vehicle) Mode, − as well as a host of dynamic features that combine to give improved driving pleasure with superior environmental performance.

The Prius will be available in limited numbers in two variants, priced at 26.55 lakh and 27.86 lakh, ex showroom, New Delhi, and bookings start from today.

The Third-generation Prius:

- A 1.8L, 2ZR FXE engine and 136PS Horsepower
- Hybrid Synergy Drive
- Electrically controlled CVT (Continuously Variable Transmission)
- Electronically Controlled Shift Lever
- Regenerative braking
- Aerodynamic design of 0.25Cd (amongst the lowest in the world)
- Head Up Display,
- Push start system and smart entry
- Audio and Bluetooth controls with touch sensor on steering wheel
- ABS, BA, EBD, VSC, Traction Control and 7 airbags

For details, please refer to http://www.toyotabharat.com/