Mumbai, Maharashtra -- (SBWIRE) -- 01/17/2010 -- India’s renowned chain of skin care clinics, Kaya Skin Clinic, today introduced a fresh and new approach to skin care across all its 87 clinics in the country – ‘Everyday Radiance’. Ordinary facials work superficially and fail to remove dead skin. ‘Everyday Radiance’, as the name suggests, is a way to have healthy and glowing skin each and every day, with the right amount of care and attention which the skin requires. This unique skin care service not only removes dead skin through Exfoliation, but also Hydrates and Nourishes skin from deep within so that it looks radiant, not just occasionally, but every day.

An expert in skin care, Kaya Skin Clinic completely understands the needs of the Indian skin especially in relation to the numerous lifestyle and environmental changes. Kaya’s ‘Everyday Radiance’ is based on three pillars of Kaya’s offerings- customization, expertise and a holistic solution. Unlike parlor facials, the services at Kaya are 100% customized to suit the customer’s skin, by our expert dermatologists who also give holistic solutions like skin care tips, diet and lifestyle advice, as well.

Compared to the limited benefits offered by regular facials, Kaya’s ‘Everyday Radiance’ guarantees fresh radiant skin through the process of basic skin care needs ‘Exfoliation-Hydration-Nourishment’, making it the right and most effective way of caring for your skin. Everyday Radiance – Process/Key Feauturs

Skin Health Check for 15 mins
- Assessment of the skin type
- A check on the following health parameters
- Open pores
– Texture
– UV damage
– Skin care regime/habits/medical profile

Unique enhancement services which take care of all skin care needs – Exfoliation – Hydration – Nourishment along with unique masks.
Diet and Lifestyle advice by Dermatologists

New range of masks such as Firming peel off, Insta Glow, Purifying Tea Tree Oil Mask, Stimulating Fruit mask, Rejuvenating Cocoa Mask

Services priced at Rs. 2000 per session and Rs. 4900 for a combo of 3 sessions

Introductory price: Only Rs. 1500 per

Dr. Sangeeta Amladi, Head-Medical, Kaya Skin Clinic said, “Skin care has to be a continuous and disciplined process which needs to be followed on a regular basis to achieve the glow and radiance. Regular skin maintenance is also very crucial with various internal and external factors constantly playing havoc to the skin. ‘Everyday Radiance’ is a process to inform people about the importance of proper regular skin care and guide them through the correct skin care regime based on their skin type and lifestyle.”

Mr. Suvodeep Das, Marketing Head, Kaya Ltd, said, “As pioneers and thought leaders in the Indian skin care industry, we understand our responsibility towards generating awareness about the need for regular skin care regime. With ‘Everyday Radiance’, we are uniquely positioned to educate the customers as well as provide them with 100% customized solutions coupled with relevant services for 24x7skin care, appropriate for their skin type. We have a pool of 300 of the finest dermatologists in the country who under the ‘Everyday Radiance’ process give customized everyday skin care tips that are holistic in nature.”

About Kaya Skin Clinic
Kaya, India’s foremost chain of skin care clinics, was launched in December 2002, with the single-minded objective of delivering flawless skin, using the latest technology available around the world. During 2008-09, Kaya generated a turnover of about Rs. 2 billion, through its presence across 27 cities with 87 clinics in India and 13 clinics in the Middle East.

Kaya also offers Kaya Skin Care products at its clinics. Recently, Kaya launched Kaya LifeTM, a chain of professional Weight Control Centres. Redefining the standards and professionalism, with this new venture, Kaya aims to bring about a new concept for weight control to India.

The Kaya business is housed in Kaya Skin Care Limited, a wholly owned subsidiary of Marico Limited.

Kaya Skin Clinic Website: http://www.kayaclinic.com