Gurgoan, Haryana -- (SBWIRE) -- 01/25/2010 -- Today every one is contributing to share their knowledge about search engine optimization aka SEO. Octan Media is also taking part to share its experience of optimizing websites to the online users who willing to search about Search engine Optimization.

Search engine optimization, a process of ranking websites on specific keywords on search engines. In other words, attracting natural, un-paid traffic on the website through search engines. According to Wikipedia

“Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion.”

Let make it more easy to understand. If you search for anything on search engines like Google, Yahoo, Bing , AOL, Altavista etc. Immediately, the search engine return you website pages on its results which is best match of your query and the most relevant page is ranked on first position of search engines.

There are three methods involve to delivering search results to you. These are:

Crawling the website pages.

Indexing of webpages on Google database and

Quality of your page, have useful and good content (Relevancy) relevant to users query.

You must know these methods to rank if you want to rank on search engines. Lets discuss them one by one.

Crawling is the process when search engines bots or spiders found your website link from some source. It can be a web directory, social bookmarking, forum, reference site, blog etc. Or bots can found it by submitting website sitemap on search engines. When search engines bots discover your website link and get access to to the website page and upload pages to be added for Indexing.

Indexing is the next step when search engines bots storing discovered links to its database and process information found in content and other attributes such as title tag, alt tag, heading tag, anchor text etc. Make sure to use of alternate text on rich media files like images, video, flash etc so that bots can identify them.

The next and final step is serving results to the users according to its search query. There are millions of pages stored in searh engine database. When user search a query, search engines match pages from its database and return most relevant page to user on its query. Rekevancy of a page is decided by search engine algorithm which include more than 200 factors.

No search engines discloses their algorithm and they work behind the wall and it is the job of optimizers to understand the behaviour of search engines so that they will be able to adapt and observe such changes and make adjustment on the website accordingly.

One of the factor of ranking website is PageRank which tells you how relevant is your web page. Google Toolbar PageRank is between 0 to 10 which tells you how important is the page based on the inbound links to your pages from other pages.

Therefore, if you want to rank your website it is essential that your website pages must be crawled, indexed by search engines.

Lets end this guide here and we will discuss about what factors involve in ranking web pages on next guide. Octan Media http://www.octanmedia.com/, is always welcomes your feedback. Please share your suggestions and opinion with us it help us to write more useful articles.

About Octan Media, it is an Online marketing company http://www.octanmedia.com/ in India offering complete SEO marketing and consulting services in India and around the world. Let us know about your website and we will suggest you best possible way to optimize your website in Google and other search engines.