Eugene, OR -- (SBWIRE) -- 01/29/2010 -- Win Morrison with Win Morrison Realty has elected to join the abundant amount of real estate agents and brokers choosing to incorporate a custom IDX solution into the search functions of their websites, creating a nearly effortless online real estate search for their clients. This unique and modernize Internet Data Exchange (IDX) technology has the capabilities to extract raw listing data details from the Ulster County MLS (ULSTER), and formats the information directly onto Morrison's site, so that clients can view each individual listing as a though it is seamlessly integrated.

Original and innovative search categories are supplied to prospective home buyers, giving them the opportunity to not only distinguish what they are truly looking for in their new home, but they will also be able to input their property specifications, therefore weeding out having to view homes that do not meet their specified criteria, and in the end, saving them both time and hassle. Each listings page offers consumers convenient and easy-to-navigate links, to obtain more information on the properties of their interest, including: emailing property details, scheduling showings, printing flyers, viewing large photo galleries, contacting the listing agent for more information, calculating likely mortgage payments, taking a virtual tour and even pinpointing their desired property on an interactive Google Map.

Access to his own individual administrative login page enables Morrison to create a truly custom and personalized online real estate website. Creative and customizable options such as the ability to edit his custom CSS and global wrappers, developing a unique branding throughout each page of his site and the resources to create original XML and RSS codes and dynamic title tags, increasing his listings visibility, as well as their chances of syndication to major real estate search engines, aide Morrison in managing his online real estate business more efficiently, which will in turn, help to generate more revenue.

About Win Morrison
“Win Morrison was born and raised in the Hudson Valley, growing up in Freehold. He was the sole owner of the Snowflake Ski Shop for a time, and has been an antique dealer for most of his adult life. Opening the Kingston office of WMR in 1982 was Win's first step in real estate. Since then, the company has grown every year in size, effectiveness and impact. A second WMR office now serves the region from its base in Highland.”

About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. actively manages over $1 trillion worth of active listings data from over 340 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility and myAgent IDX is its principle mobile application available for the iPhone. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on all the services provided by IDX, Inc. please visit http://www.idxbroker.com.