Baulkham Hills, NSW -- (SBWIRE) -- 02/08/2010 -- Several decades back, the internet, in its infancy, did not provide websites the capability for online shopping by customers. As such, at that time, the products would be displayed on the site though the customer would need to purchase it from a conventional store. Contrast this to the present where websites offer sophisticated web application solutions that are not only customer friendly but are also innovative, effective and efficient. In fact, this has now become a norm. Customer friendly, web application technologies have become a minimum expectation for eCommerce websites to ensure profitability and success. Therefore, in the current scenario, websites that are not in sync with latest trends usually get ignored by customers.

The sophisticated tools deployed by websites are made possible through web application development. Website application development is essentially software and coding that enables websites to function smoothly and connect well with customers. These website application development solutions span electronic shopping, payment portals, shopping carts, web calendars, CRM tools, content management systems and communication modules, to name a few. The range of web application development solutions varies depending upon the functionality of the website. For example, a shopping cart does not make sense to a technical support website but communication modules such as eMail, chat, phone, remote support and videocon are crucial to the success of the website. Similarly, an eCommerce website totally depends upon payment portals, electronic shopping and shopping carts for it to provide customers a seamless and hassle-free experience.

The main aim of application development for the web is to make it easy for the customer to connect with the website. It also assists in providing customers a quick and effective way of conducting their business virtually from their desk without needing to step out of their residences or offices. Obviously, it translates the world into a small global village. The right level of focus on application development will also ensure that customers transact in a secure manner without apprehensions on the safety and security of the website or online mechanisms. Importantly, it brings down the overheads of operations drastically. An example is an online shopping website or eCommerce portal.