Birmingham, West Midlands -- (SBWIRE) -- 02/11/2010 -- Marlows Certified Diamonds, a leading diamond rings specialist based in Birmingham's historic Jewellery Quarter, has announced that they have frozen VAT at 15% on all their product prices until Valentine's Day 2010, rather than enforce the 2.5% increase.

Following what was a very busy Christmas and New Year period for the company, Marlows decided to maintain VAT at 15% on all prices, extending the offer until the middle of February. This means that their customers can still benefit from the lower prices in the run up to Valentine's Day, taking advantage of the offer if they are looking to make a romantic gesture on February 14th.

"Our business deals with the most precious stones and the most personal of gifts but our policy is also never to be beaten on price," commented Carol Marlow. "Having enjoyed very successful sales over the Christmas and New Year period, we have decided to maintain our current prices up until Valentine's Day which allows our customers to take advantage of the lower VAT rate and get better value for money. So if they are looking to make a special purchase - such as custom engagement rings for example, then there is no better time."

Marlows is a family run business and has been trading in the Jewellery Quarter for three generations. As one of the country's leading certified diamond specialists, the company sources diamonds from across the world, stocking a wide range of diamond jewellery but aiming to offer them at just a fraction of the cost of other diamond dealers. From diamond earrings to engagement and wedding rings, Marlows Diamonds offer both bespoke services and an extensive range of jewellery to suit all tastes and styles.

For more details about Marlows Diamonds and their wide range of diamond products, please visit the website at http://www.marlowscertifieddiamonds.co.uk or call 0121 236 4415.