Dubai, UAE -- (SBWIRE) -- 02/15/2010 -- Eton Institute, U.A.E’s leading training & development is conducting a one-day workshop that will allow individuals and organizations to achieve high Search Engine Rankings for their top keywords through Search Engine Optimization (SEO) techniques. The SEO workshop will provide essential strategies, tools and tips for both beginners and professionals to take their online marketing to the next level.

Dr. Eli Abi Rached, Director, Eton Institute commented: “A website is like a needle in a haystack. Without a well-thought SEO strategy your website will be lost in the crowd of the hundreds of thousands of websites on the World Wide Web. As eighty five to ninety percent of traffic on a typical website arrives through search results, SEO has become a force that just can’t be ignored. It is the very foundation for the success of a website.”

SEO is the process of optimizing a web site to achieve a high ranking presence on the major search engines for a particular search word or phrase. It is commonly known that search engine rankings play a major role in a websites visibility and subsequently its commercial success. The average user only looks at the first few sites listed from a search which means that websites with a higher ranking have a crushing advantage over those ranked lower.

Pierre Abouaad, IT manager and trainer at Eton Institute remarked: “The first page of search engine results is extremely valuable commercial property. A stronger SEO strategy directly translates to higher rank, better visibility and consequently greater website traffic. With the little or no investment that SEO demands and its high ROI potential, the question is not whether you can afford to undertake SEO but whether you can afford to miss out on it.”

The Search Engine Optimization workshop will demystify SEO practices for participants irrespective of their current know-how through a practical, user-friendly and holistic approach. It will introduce the basics of SEO and will share invaluable tips, tricks and industry secrets to making a website more visible to search engines like Google, Yahoo, Bing etc. and achieving high ranking for top business related keywords.

The SEO workshop will be held on Saturday, 20 February from 9:00 am to 1:00 pm at Eton Institute located at Dubai Knowledge Village. The four hour workshop is priced at just AED 490 inclusive of material and registration fees. For more information or to register call 800-eton (8003866) or visit http://www.eton.ac . As places are limited, participants will be accepted on a first-come first-serve basis.

About Eton Institute
Eton Institute is Dubai's leading institute of languages teaching over 17 languages at the Institute and online and software courses in over 100 languages.

Eton Institute offers flexible timings and uniquely tailored courses to suit the learner’s needs. All courses are facilitated by highly qualified native speaking instructors, teaching practical language while maintaining competitive prices for individuals and businesses.

Strategically located at Dubai Knowledge Village, the institute also offers Teaching Diplomas & Certificates, IT courses & workshops, and school development consultancy.

For additional information please contact:
Moaz Khan
Marketing Manager
Eton Institute
Ph: +971 4 3658483
moaz@eton.ac
http://www.eton.ac