Templeton, CA -- (SBWIRE) -- 03/16/2010 -- Many sales trainers promise contractors the world, packing their pitch with theory, dubious advice and little real testing. But Joe Crisara, a former contractor turned trainer made millions of dollars in his contractor business before deciding to share his secrets.

Joe Crisara knows what it is like to build a successful operation. And what it's like to be on a real sales call. The former contractor took his own business from a one truck with modest sales to a multimillion-dollar operation.

"It is a matter of knowing what to do and how to use this knowledge in your contracting business," Crisara says.

After selling his business, Crisara created the Total Immersion Workshop (www.contractorselling.com), along with his partner, Julie. Some 1,000 contractors in 29 different locations throughout the United States have attended it. His next workshop begins in San Jose, Ca. Locations and dates include:

- April 18-23, 2010 San Jose, CA
- May 16-21, 2010 Los Angeles, CA

“Before I met Joe, I had an average ticket of $7,600 and a closing rate of 51 percent", says Doug Clay, owner of San Clemente, Calif.-based 72 Degrees Air Conditioning & Heating. “I used to go to a home and look at the equipment. Then I would ask questions about their budget, then give my presentation. I didn't take the time to build any rapport.”

Clay says he's learned how to build rapport, engage the customers and demonstrate the value of his service.

Since working with Crisara, Clay's closing rate has increased by 17 percent and his average ticket has increased to $11,000.

The Total Immersion Workshop teaches contractors how to:

- Bundle and package services to increase average customer income.
- Differentiate yourself from low-ball competitors.
- Transition from construction to service-based selling.
- Halt dropping sales while costs rise.
- Help employees to be happier on the job while gaining more satisfied, repeat customers.

Crisara's seminar bases its success on principles taught at many Fortune 500 companies, major universities and think tanks nationwide. But Crisara shows how contractors can apply these principles to their business.

“Service contractors are the front line of the hoped for recovery," says Crisara. "Total Immersion takes mediocre salespeople and makes them great and also shows excellent salespeople how to achieve even higher levels of performance."

For more information, contact Julie Crisara at 877-764-6304, julie@contractorselling.com or visit http://www.Totalimmersionsales.com. For a video preview of what Crisara teaches, visit http://www.contractorselling.com/public/462.cfm.