Eugene, OR -- (SBWIRE) -- 03/17/2010 -- Amerivest's Kurt Petersen has chosen to employ IDX, Inc. to advance and modernize the search function of his real estate website by incorporating a custom IDX solution. Residing in Naples, Florida, Petersen is a member of the Sunshine MLS (SSMLS). This innovative Internet Data Exchange (IDX) software has the technology to extract raw listing data from the SSMLS, and formats the information to be viewed as a seamlessly integrated and easily searchable part of Petersen's website. Home seekers will then have access to thousands of the most current and up-to-date property listing information and details on the market, and all without ever having to veer from Petersen's website.

Five unique search categories displayed throughout Petersen's website enable home seekers to browse literally every aspect and detail of a home. An advanced search option, being the most comprehensive, provides such characteristics and traits as: view, flooring, driveway, heating/ cooling system, pool, landscaping, roof type, school district, appliances, neighborhood, scenery, number of rooms, exterior, and much more, helping prospective home buyers to narrow their searches, to determine what they truly want and need out of their new property, and in turn, find their perfect home. Consumers then have the opportunity to save their specified search preferences and receive automatic email updates, the moment a property matching their specifications arrives on the RMLS.

Petersen has access to his website visitors saved search information, via his own individual login dashboard, providing him with the resources to not only get to know his clients wants and needs, but to also get to know each individual on a more personal basis, creating a client to realtor relationship, which is often lost when dealing with real estate online. It is here that he not only has the ability to edit every aspect and detail of his website, including the look, layout, design and search options available, but he can also receive MLS updates, coming directly from the SSMLS, regarding property additions and removals from the Naples, Florida real estate market, as well as price variations.

About Kurt Petersen
“Raised in Wayzata, Minnesota Kurt has become a Naples Native after having lived full-time in Naples Florida for the past 26 years. Kurt is a full-time professional Real Estate Broker with years of experience working for Buyers and Sellers and was the top agent for Florida’s Largest privately held Real Estate developer.  Kurt personally has sold over 150 million in residential sales and has won several Top-Producer awards.”

About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 275 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc. please visit http://www.idxbroker.com.