Ahmedabad, Gujarat -- (SBWIRE) -- 04/26/2010 -- The tool allows for distributors to add a shopping utility on the retailer website and share the profits of sale with the retailer. Designed on Microsoft.Net, the tool offers a unique experience to the retailers by adding an additional channel for sales without adding inventory or operations. At The key advantage of the tool is that the visitor browses the shopping cart on the retailer website.
The client, a distributor for diamond jewelry and high end accessories found his retailers were facing a loss of sale due to online sales portals such like Amazon. At the same time the consumer was not getting the assurance of the next door neighborhood retailer when buying online.
The distributor saw an opportunity of creating a tool to empower retailers to sell online with a product range that can compete with large online sellers and at the same time retailers need not bother about operating and maintaining the e-commerce site. The consumer will shop on the retailer website while the distributor managed the product inventory and logistic. The retailer margin for the same is transferred by distributor to the retailer for his website visitors that get converted into orders.
We designed the tool as a web based applications using the Microsoft .Net platform and Microsoft Silver Light. This choice of technology enabled us to design a convenient method of implementing the code on the existing retailer website without compromising on user experience and functionality of the shopping cart. Web tracking were also designed to track customers with the retailers so that retailers have a complete track of visitors on the site who buy. The tool also allows the retailers to choose products from the distributor offerings and create an e-catalogue that compliments their store offerings.
The tool also provided options for delivery through secure channel, order tracking, product returning, and automatic commission calculator.
The tool now allows the neighborhood retailers to enjoy the added benefits of internet sales in conjunction with their distributors without the attached botherations of operating an e-commerce site.
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