Holly Springs, NC -- (SBWIRE) -- 04/23/2010 -- It’s a ticking time bomb you ignore. But sooner or later – ba boom! – Your aging parents will be in desperate need of help and you don’t have a plan. You see the early warning signs of mom’s deterioration – a messy house, forgetfulness, unpaid bills, driving accidents. Still, you put off the inevitable and delay making a decision until a crisis happens, a catalyst – like when mom leaves the stove on and causes a small fire. What do you do? Where do you turn?

It’s out of this personal family crisis and the changing national demographics of the booming elderly population that Senior Helpers Navigator® was born. For the first time ever, families can turn to one service to steer them through every turn of old age so they know in their hearts they gave their loved ones the best possible care from the very first signs of trouble. Navigator is there before that emergency strikes and gives aging parents a say in their future and the decision-making process by empowering and including them before they can’t make tough decisions for themselves. It offers the first ever “Wellness Watch”, where among other services, families have 24/7 access to and monthly visits from a senior care expert as long as they need it to help with any senior issue they face.

Peter Ross, CEO and founder of Senior Helpers , the nation’s fastest growing provider of in home care, started Navigator after helping thousands of families ripped apart by the struggles of aging parents – including his own. “We heard time and time again, people are desperate for one trusted source to give them everything they need for their elderly loved ones from the start of trouble through their Golden Years,” says Ross. “Navigator is the first all encompassing service to guide a family from beginning to end with everything their elderly loved one could possibly need. We are truly ushering in a new generation of senior care.”

How Navigator Works:

• At the first warning signs an aging senior need help, one call sends a highly trained registered nurse called a “care coordinator” to your parents’ home for a full assessment.

• The care coordinator recommends everything your parents need now and will need in the future from ramps, safety bars, medical equipment, in-home care, assisted living, house repair, lawn service, cleaning – you name it. This differs from other services because Senior Helpers has researched and developed national partnerships with senior care service providers to ensure clients gets reputable, quality goods and services at a fair price. Example: You need a hospital bed for mom? Navigator makes the call to the Durable Medical Equipment company for you and has the bed delivered. You want a home monitor in case mom falls down? Navigator has a relationship with a monitoring company that will install the monitor with revolutionary censors so if mom falls and doesn’t get up, you’re notified.


• If a caregiver is recommended that person will provide :

- “brain activities to keep the mind sharp – fun, interactive games for seniors suffering from memory loss.
- customized, nutrition based diets – caregivers help grocery shop and prepare nutritional meals
- a personalized exercise regime so seniors have their own personal “trainer” of sorts.

• Navigator’s Wellness Watch is a 24/7 “help hotline” that provides anytime access to a care coordinator, one single point of contact, for any advice or service you need throughout the journey.
The care coordinator will do monthly visits and reports to update the senior’s condition and recommend different directions in care as the senior’s condition changes.

• Navigator guides seniors through all phases of care – early support, when mom needs to be checked up on a few hours a week to transitional care, when she needs help a few hours a day to critical car, when she needs round the clock help and may have to move from her home to assisted living or nursing home.

Ross started Senior Helpers after he struggled with the guilt of putting his own mom in a nursing home because there were no other alternatives. Senior Helpers has grown to 300 locations throughout the country and is the first to introduce an all encompassing service like Navigator.

Why Do This Story:

• It affects or will affect every family in the country with aging parents
• A new idea that has never been done before

We can provide interviews with the creators of Navigator, the research behind it, and access to a family going through the process.

Media Contact
Sue Yannello
syannello@seniorhelpers.com
919.459.8162/919.557.7890

Jon Weiner
jweiner@seniorhelpers.com
919.459.8161/919.557.7890

About Senior Helpers:
Senior Helpers connects professional caregivers with seniors who wish to live at home as opposed to a nursing or assisted living facility. The company has 300 franchises in 41 states and one in Canada offering a wide range of personal and companion care services to assist seniors living independently with a strong focus on quality of life for the client and peace of mind for their families. Senior Helpers