Dallas, TX -- (SBWIRE) -- 05/11/2010 -- ReportsandReports Announce it Will Carry Australia Telecommunications Report Q2 2010 Market Research Report in its Store.

Browse the complete Report on: http://www.reportsandreports.com/market-reports/australia-telecommunications-report-q2-2010/

Latest published data by Australia’s operators for YE09 has seen BMI update its mobile forecasts. There were around 25.63mn mobile subscribers, indicating the market continues to report solid growth despite penetration rates in excess of 100%. During 2009, the number of mobile subscribers expanded by 10%, up from 8.5% y-o-y rise in 2008 and 6.9% y-o-y increase in 2007.

Driving this demand for mobile subscriptions are the competitively priced tariffs on offer by mobile operators keen to acquire greater market share, despite such maturity in the sector. This has taken on different approaches by operators, with Telstra pursuing low-end customers by launching affordable prepaid tariffs and leading to strong prepaid growth of 23.8% during 2009, compared to postpaid growth of 2.3% in the same period. Optus, on the other hand, has sought high-value customers, and the increased smartphone penetration rates have enabled it to realise a much stronger postpaid subscriber mix, up by 15.9% y-o-y (vs a 1.4% y-o-y increase in prepaid) and leading to an increase in blended ARPU. We have revised our mobile forecasts and expect that during 2010 the sector will expand by 8.2%, a level comparable to 2008, before falling further to expand by 4.6% during 2011 to reach a subscriber base total of a little more than 29mn. BMI forecasts that the Australian economy will worsen in 2011 compared to already tough economic conditions in 2009 and 2010, which we believe could see consumers tighten their spending belts even further.

However, this should not significantly impact the robust growth in wireless broadband subscriptions. Fixed broadband customers are migrating to wireless alternatives, as they come to rely on mobile-only communication access, in part spurred by a need to reduce household costs. Although, wireless broadband remains far from overtaking fixed broadband figures, if growth rates continue along their current path, it will not be long before they do.

Indeed, wireless broadband has received support from Australia’s Department of Broadband, Communications and the Digital Economy, which published a green paper in January 2010, outlining plans to sell 126MHz of spectrum currently used to provide analogue TV services, which is viewed by existing Australian operators as a means of significantly upgrading capacity on their wireless broadband networks. In rural areas, where population density is lower, 140MHz of spectrum could become available, providing a greater incentive for operators such as SingTel Optus, Vodafone and Telstra to extend mobile broadband coverage to these areas, particularly if they opt to deploy more powerful 4G technologies such as LTE.

Executive Summary
SWOT Analysis
Australia Mobile SWOT
Australia Wireline SWOT
Australia Political SWOT
Australia Economic SWOT
Australia Business Environment SWOT
Business Environment
Asia
Table: Asia Telecoms Business Environment Rankings
Australia
Industry Forecast Scenario
Mobile
Table: Telecoms Sector - Mobile - Historical Data & Forecasts, 2007-2014
ARPU
Table: Telecoms Sector - Mobile ARPU - Historical Data & Forecasts (AUD) , 2007-2014
Fixed Line
Table: Telecoms Sector - Fixed Line - Historical Data & Forecasts, 2007-2014
Internet
Table: Telecoms Sector - Internet - Historical Data & Forecasts, 2007-2014
Market Data Analysis
Mobile
Table: Australian Mobile Market, December 2009
ARPU
3G
Table: Australia 3G Market, December 2009
HSPA (3.5G)
Mobile Contract Wins
Table: Mobile Contract Wins
Mobile Content
Regional Outlook
Table: Asia Mobile VAS Market By Service, 2009 (US$bn)
Country Outlook
Table: Telstra’s Mobile Revenue Breakdown (AUDmn)
Mobile TV
Value-Added Services Timeline
Table: Selected VAS Services
Mobile Operator Data
Table: Australia Mobile Market Overview
Telstra
Optus
Vodafone
Hutchison
Vodafone Hutchison Australia
Fixed Line
Table: Telstra Fixed Lines In Service (mn)
Table: Telstra Fixed-Line Call Traffic
Internet
Table: Australia Dial-up And Broadband Internet Subscriptions, 2006-2008
Table: Australian Broadband Market, FY08-FY09
ADSL2+
Naked DSL
WiMAX
National Broadband Network Update
Wireline Contract Wins
Table: Wireline Contract Wins
Regulatory Environment & Industry Developments
Australia: Regulatory Bodies And Their Responsibilities
Legislation And Market Liberalisation
Licensing And Spectrum
Rural Development
New Regulatory Body
Regulatory Developments
Competitive Landscape
Key Players
Table: Key Players - Australian Telecoms Sector
Table: Selected Operators - Financial Indicators, 2003-2008 (US$mn)
Company Monitor
Table: Nokia Q309 Net Sales And Operating Profit By Division (EURmn)
Table: Nokia Handset Device Sales By Geography (mn units)
Table: Nokia Major Developments Across Asia (2009)
Table: Nokia Siemens Networks Sales By Region (EURmn)
Selected Profiles - Operators
Telstra
SingTel Optus
Vodafone Hutchison Australia (VHA)
Appendix
Regional Telecommunications Penetration Overview
Fixed Line
Table: Regional Fixed-Line Penetration Overview
Mobile
Table: Regional Mobile Penetration Overview
Broadband
Table: Regional Broadband Penetration Overview
Country Snapshot: Australia Demographic Data
Section 1: Population
Table: Demographic Indicators, 2005-2030
Table: Rural/Urban Breakdown, 2005-2012
Section 2: Education And Healthcare
Table: Education, 2002-2005
Table: Vital Statistics
Section 3: Labour Market And Spending Power
Table: Employment Indicators, 2001-2006
Table: Consumer Expenditure, 2000-2012 (US$)
Table: Average Annual Wages, 2000-2012
Glossary Of Terms
Table: Glossary Of Terms
BMI Methodology
How We Generate Our Industry Forecasts
Table: Key Indicators For Telecommunications Industry Forecasts
Telecoms Business Environment Ratings
Table: Weighting Of Indicators
Table: Ratings Indicators

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