Mumbai, Maharashtra -- (SBWIRE) -- 06/02/2010 -- Reliance Big TV recently launched India’s first High definition cum advanced digital video recording box with a universal remote & recording capability of 200 hours.

As part of the brand activation, the 360 degree launch includes TV, print, online and below-the-line programs. The key thrust of the launch is to work closely with channel partners by focusing on retail environment & delivering smart merchandising & product demonstration solutions.

The special in-shop display campaign targets retail outlets spread across top 100 cities and will be supported by India’s largest distribution infrastructure of a home entertainment service covering 6500 towns with a network reach of over 100,000 retail points which includes electronic showrooms, TV showrooms and multi-brand TV outlets.

Discussing the potential of retail media, Umesh Rao, Senior Vice President, Reliance Big TV, said, " in the DTH space, the last mile consumer engagement assumes critical importance as the category is still in a development stage. Cogent product demonstrations & retailer assurance helps consumers take well informed purchase decisions”

The company has worked towards customizing merchandising solutions to judiciously utilize retail spaces. Demonstration units, array of merchandising aids & trained in shop promoters have been deployed to communicate the features & benefits of India’s first High definition cum advanced digital video recording box.

A retail outlet owner from Lucknow said “There have been many activities done by DTH players in the past but the current Reliance BIG TV HD-DVR in-shop display promotion is a wonderful experience and the customers are enjoying it a lot.” He also added that this indeed resulted in the increase in the sales of the product.

About Reliance BIG TV DTH
A wholly owned subsidiary of Reliance Communications, India’s largest integrated telecom service provider, offers India’s first fully Digital Home Entertainment Service using MPEG-4 platform, under BIG TV DTH brand. The world’s most advanced MPEG4 DTH technology platform enables BIG TV DTH to offer over 200 TV, Cinema and Audio channels, the highest by any other DTH operator in the country. With 32 exclusive movie channels in English, Hindi and Regional languages, BIG TV DTH offers a choice of 600 new movies every year, unmatched by any DTH or cable operator in the country.

The country’s largest on-ground infrastructure for a Home Entertainment created by BIG TV DTH would enable the company to serve over 5 million new customers every year and will offer multiple price points and packaging offers to suit needs of all customer segments. The state-of-the-art Customer Service mechanism is fully functional and ready to serve a minimum of 50,000 customers every day in 11 Indian languages. Available at launch at 1-lakh retail outlets across 6500 towns, over 2000 exclusive Reliance branded stores, BIG TV DTH is the largest retail rollout of a Home Entertainment Service in India. BIG TV DTH Toll Free Number: 1-800-200-9001; Website: http://www.BIGTV.co.in SMS BIGTV to 55454