New York, NY -- (SBWIRE) -- 06/25/2010 -- You may have been hearing about it, but you have not yet gotten a look inside Passion Style's fashion networking party at La Vie lounge on June 17th, 2010. "By hosting this event, we were able to assist the forging of new connections," explains Passion Style CEO Sandrine Briere.

Providing insider access to New York's creative network, Passion Style provided the opportunity to mingle in a fun and chic environment. The doors to the party opened at 7PM with DJ Miestro spinning the latest tunes. The event attracted the likes of some of the most influential fashion editors and bloggers, creative stylists, trend setting designers and stunning models, with trend-spotting and idea-sharing taking front row from all the "Who's Who" in the industry.

The main feature, projected onto a 10'x20' screen, was a video displaying Passion Style's collaborations with renowned stylists - Allison Berlin, Emma Pritchard, Eli Wasserman, Aletia Gonzalez, Ursula Agurto, Tyson Perez, Crystal Hines, Inoisell Miranda, Rene Garza, and Vava Marevicheff - along with Marie Saint Pierre's FW 2010 runway show and Hernan Lander's presentation during New York Fashion Week. In celebration of the company's sixth year of business, each featured stylist provided a quote about Passion Style. Opposing the large projection was a 8'x6' screen displaying the logos of the event's sponsors. Upon leaving La Vie, guests were given a goodie bag that included product samples and pieces created exclusively for the event by Passion Style's designers.

Marie Saint Pierre's and Hernan Lander's guest appearance, wearing pieces from their Fall 2010 collections, created a pleasant stir among the fashion editors, journalists and fashion bloggers.

Spotted: Leora Schwed and Jenni Radosevich from InStyle, the team from Zink, Inoisell Miranda from XEX with Amber de Vos from Patrick McMullan as his special guest, Tyson Perez from UnVogue with Malcolm Harris, noted photographer Mike Ruiz, New York social/blogger Tia Walker from The Quest for it, the team from the Thompson Hotel, Milena Cetkovic from Tom Ford, Sia Battle from New York Post, Yasmine Deetjen from City Search, Seventeen magazine, Chauncy Jackson from Siri Music Universal, Daniela Holban from the Metropolitan Museum, Eloise Wong from the Tyra Banks Show, Eric Bedoucha from Financier, Sylvia Tirakian from Harvest Song Ventures, Alberto Superchi from Davines Group, Jared Soble from Fiji Water, Hilary Latos from Soma Magazine, John Netto from Fox Radio, the team from Coterie Tradeshow, Shaun Harrison from MTV.

Food Paradise Network was scheduled to feature La Vie Lounge prior to the event. Impressed by the experience and the creditable fashion scene, the esteemed TV network taped the whole event, as part of its new TV show, CiCi's Diary which will air in September 2010.

Photographer Marina Massaro of Studio Babaldi captured with her lens all the excitement.

Sponsors of the night: La Vie lounge, DJ Miestro, Philippe Audibert, Marie Saint Pierre, Hernan Lander, Max et Moi, Mirjana Scepanovic, Davines Group, 44 Degrees North Vodka, Fiji Water, Velho Barreiro, Financier, Harvest Song Ventures, Food Paradise Network and Zink Magazine.

About Passion Style PR
Passion Style celebrated its sixth year anniversary. Based in New York City, Passion Style is a full-service Fashion and Lifestyle PR boutique firm specializing in international brand development and artistic direction for the fashion, entertainment, and hospitality industries. We have spearheaded publicity, social media campaigns and events for designers, stylists, photographers and restaurants of different sizes. Passion Style's differentiating attribute has always been its original focus on promoting to the US market undiscovered talent. Under our steadfast direction, the careers of an amalgam of clients have been ignited. International in scope, yet personal in nature, we are among the most respected public relations companies in business today. For more information please do not hesitate to contact us via email us at info@passionstylepr.com or call us at 212-564-5140. Meanwhile, please have a look at our website at: http://www.passionstylepr.com.