Cincinnati, OH -- (SBWIRE) -- 08/24/2010 -- Customer relationship and loyalty expert Sol Zia, Contributing Editor of COLLOQUY, will serve as Chairman of the Customer Loyalty Asia Programme & CRM Summit on September 15 – 16, 2010 in Shanghai.

COLLOQUY, a LoyaltyOne company, is a global provider of enterprise loyalty publications, education and research. As a COLLOQUY Contributing Editor, Zia lends his loyalty marketing knowledge and expertise to the magazine by way of insightful bylined articles and editorial input.

Zia boasts more than 15 years experience in consulting, analytics and customer relationship management. Most notably, he worked with Microsoft leading the measurement and learning campaign for the launch of Windows Vista and worked with Cathay Pacific focusing on its North American segmentation.

Zia will host a three-part, pre-conference workshop on Sept. 14 from 9 am to 5 pm titled “Surviving the Storm: Blueprinting, Implementing and Measuring a Sound Customer Relationship Strategy.” On Sept. 16 from 10 to 10:40 am, he will present a session titled “The Three Rs of Loyalty in a Changing World – Meeting Change with Rewards, Recognition and Relevancy.” Visit http://www.colloquy.com/event_view.asp?uid=158 for full session descriptions.

The Customer Loyalty Asia Programme & CRM Summit integrates industry leadership, technology and new initiatives on Customer Loyalty and CRM. It provides an in-depth look into new market developments, and effective practices plus offers a strong networking opportunity for professionals to discuss emerging trends in the field.

The conference will feature industry leaders including MasterCard Worldwide, Best Buy, UPS and BMW China. For more information, please visit http://www.neo-edge.com/Loyalty&CRM/

To register for the event, go to http://www.neo-edge.com/events/register.php?event=CLAP&venue=Shanghai&date=15-16_September_2010

About Neoedge
Neoedge is a top-notch business media and consulting company that aims to serve the corporate world with integrity and excellence by providing cutting edge business intelligences and creating high value networking opportunities. Neoedge identifies pressing issues that the corporate world is facing. Neoedge events are developed based on careful and original research including extensive and direct interactions with potential participants in the market. Neoedge events are distinguished by delivering premier value to customers in a sustainable means.

Neoedge is headquartered in Singapore with Rep Office in Beijing. Neoedge has been organizing premier events all around the world including in Hamburg, Dubai, Accra, Johannesburg, Cape Town, Mumbai, Bangkok, Kuala Lumpur, Singapore, Perth, Manila, Hong Kong, Shenzhen and Shanghai etc.

About COLLOQUY
COLLOQUY® comprises a collection of publishing, education and research resources devoted to the global loyalty-marketing industry. Owned by LoyaltyOne, COLLOQUY has served the loyalty-marketing industry since 1990 with over 30,000 global subscribers to its magazine and www.colloquy.com the most comprehensive loyalty web site in the world. COLLOQUY’s research division develops research studies and white papers including industry-specific reports, sizing studies and insights into the drivers of consumer behavior. COLLOQUY also provides educational services through workshops, webinars and speeches at events throughout the world and is the official loyalty-marketing partner of both the Direct Marketing Association and the Canadian Marketing Association and a content provider to the American Marketing Association. COLLOQUY also operates the COLLOQUY Network, a global consortium of practitioners certified in COLLOQUY’s proprietary methodology. COLLOQUY magazine subscriptions are available at no cost to qualified persons at http://www.colloquy.com or by calling 513.248.9184.