Greater London, England -- (SBWIRE) -- 08/27/2010 -- Enterprise billing solution specialist MetraTech and business publisher VanillaPlus have launched the second webinar in their four part series ‘Billing, Customer Care and the Enterprise Customer – A Different Approach’. The new webinar focuses on how businesses can maintain their billing systems and software to accommodate the ever-changing demands of their customer bases.

‘How your billing system can keep up with organizational changes – not yours, but your customer’s!’ brings together three leading speakers from the billing software industry to discuss, debate and demonstrate best practice in enterprise billing organisation. You can listen to this new billing software webinar right now.

Adrian King and Pradeep Suchdeo, MetraTech’s Director of Product Marketing and Technical Business Solutions Manager respectively, were two of the enterprise billing experts in attendance.

They joined forces with Dan Baker, Principal Market Synthesizer and Co-Founder of the Technology Research Institute to cover everything from anchoring the account hierarchy of a corporate customer to how many billing cycles a customer will allow to pass before they demand that their billing solution correctly reflects their new structure.

Amongst the other billing solution topics up for discussion were:

• The fastest and most effective ways to respond to all of your customer’s changing billing software requirements
• How a configurable billing platform will strengthen competitive advantage for both you and your customer
• The functional benefits of embracing a Dynamic Business Modelling approach vs. a static solution

The Accenture report of 2008 proved an equally sizeable talking point. The company interviewed 100 customers of billing system providers to find out what they thought of their experience. Key results included 10% of customers admitting that they had moved their enterprise billing to a competitor, 78% feeling that their services and contracts were difficult to understand and 53% indicating that there were inaccuracies in their own bill.

Join Adrian King, Pradeep Suchdeo and Dan Baker to explore how to identify this and other challenges related to keeping up with high-value customers’ demands for billing software transparency and flexibility, by listening to this new billing webinar.

The final two MetraTech/VanillaPlus billing platform webinars, ‘Responding quickly to the competition with discounts, promotions and bundles’ and ‘Evolution in your industry – an examination of new business models , including cloud serves and multi-party app stores – and how they impact your billing environment’ will take place in September. The first webinar in the series, ‘Giving your Customers Control of their Services – A Case Study’ is now available on-demand at the MetraTech website.

For more on MetraTech and enterprise billing solutions, go to http://www.metratech.com