Gurgaon, Haryana -- (SBWIRE) -- 08/29/2010 -- Well, size does matter and if you are a Google or Microsoft or Yahoo!, then nobody would even bother arguing. But what we want to know here is that – Do Big companies have a certain advantage over the small companies when it comes to doing a SEO? Or is it the other way round? When it comes to the big companies and corporations, a general perceptual trend would be to believe that the company, owing to its offline popularity would automatically end up gaining the number one spot in search rankings. This might be true in a lot of cases too, more so because the kind of customer loyalty which such companies enjoy gets converted into people visiting the company website and also quoting their brand name at various place all over the web. The search robots, thus has reason to believe that the website surely has the quality to attract such a large number of visitor and incoming links. That is the purpose of having a corporate website, isn’t it?

Small Companies should Play Smart

But lets have a closer look at how the small companies can apply some brains and end up reaching the top of search rankings, by just being smart and proactive. Given that large companies have much more money to spend as compared to their smaller counterparts, therefore it can be safely assumed that such smaller companies pay more attention to natural search. The bigger companies already engage themselves with mainstream promotional activities and for them to generate the same amount of momentum in a completely new medium would require a lot of time, energy, resources and effort. Not surprising that many such companies would hesitate at trying and burning their hands in this online marketing venture.

You have to CHANGE

The bigger your company grows, the harder it becomes to being about a dramatic strategic shift. The resistance to change in large organizations is one of the reasons responsible for them hesitating in implementing such strategic decisions that require time and effort. Take the case of the company website. The various bottlenecks involved in getting confirmation from the top management when it comes to the whole process of website creation/redesigning, make the entire exercise extremely time consuming and tedious. In comparison, the leaner companies work swiftly, making decisions at a much quicker pace. This also facilitates making the necessary adjustments to their website as and when needed, according to the requirements of the search engines.

You Do my Work

Add to this the overbearing willingness of the larger companies to outsource their menial SEO work to other SEO companies, as the concept is still to get a marked approval from huge organizations worldwide. What fails to register is that SEO nowadays is not an option, it is a necessity - capable of making or breaking a company’s image and customer loyalty. This is especially true for companies having an e-commerce business model. The website design and the user interface on the website too are of prime importance and is something that instantly attracts the visitors. How your website looks and functions is a critical factor for online business success. Deciding between a Static and a Dynamic website too could be a tricky decision for bigger companies. Smaller companies on the other hand don’t have large number of issues on their head, and given the quick decisions which are made here, choosing between the above options wouldn’t be that hard.

Good head on the shoulders

The coherence of thoughts and processes in smaller companies also has an edge over the bigger companies when it comes to optimizing ones’ website for search results. It should be understood that the beginning too would be small and unless you are targeting something like Amazon.com as your primary rival right from the onset, you would do good being in your position.

Getting an efficient team in place is just the first step. What is even more important is the clarity of goal and the process involved in reaching there. Small companies possess the flexibility to share and modify work and processes and have more time on their hands to make their website more accustomed to search engines.

One you get this in your head, there’s no stopping you from becoming big, no matter how small you are!