Roswell, GA -- (SBWIRE) -- 08/27/2010 -- CEO and Founder of LeadMaster Russell King and Chief Marketing Officer Andy Brownell joined SLMA Radio Talk Show host Will Crist for a lively discussion of all things Lead Management on SLMA Radio on August 12, 2010.

A wide variety of topics were discussed including: bridging the gap between sales & marketing, lead aging, the importance of dashboard flexibility, how LeadMaster can be customized for any industry, workflow automation, lead distribution, lead nurturing, marketing ROI and technology advances for the lead management industry.

When talking about LeadMaster’s CRM solution Russ King explained how the LeadMaster system is scalable to any size business from startup to Fortune 50. “For lots of startup companies and smaller companies, they don’t have the budget to have a CRM tool and not have lead management or a lead centric tool like ours all in one place.” Systems like LeadMaster provide tremendous benefit for companies because they can be up and running in a day or two versus traditional systems that may take months or years to deploy.

In talking about innovation and leveraging other people’s expertise, Andy Brownell commented, “We (LeadMaster) want to be the world’s greatest lead management platform…we measure [our success] in [terms of] customer satisfaction.” It’s important to have as many of the functions that customers need all in one solution. Why should a customer have to purchase five separate systems for CRM, lead management, email marketing, marketing ROI and web visitor reporting / integration. LeadMaster provides all those solutions in one because customers have asked for them.

You can listen to the entire broadcast by visiting the LeadMaster.com website or clicking on the following link:
http://www.leadmaster.com/LeadMaster-Library/Radio/SLMA-8-12-10.mp3

SLMA Radio is a 50 minute internet radio show which broadcasts live on OC Talk Radio from Orange County California at 5pm PDT. The show is hosted by Will Crist and produced by Paul Roberts and James Obermayer. The show features two sets of interviews for each broadcast. LeadMaster was featured during the second half of the show. The first half of this show featured Gary Slack, Chairman and Chief Experience officer of Slack Barshinger the Business-to-Business agency.

Even if you don’t live in Orange County you can still listen to the live broadcast by visiting OC Talk Radio and clicking on the ‘Listen Live / On Air’ banner. You can also subscribe to the show with iTunes.

The SLMA radio program is brought to you by the membership of the Sales Lead Management Association.