Sterling, VA -- (SBWIRE) -- 08/31/2010 -- hCentive, Inc. (http://www.hcentive.com), an innovative company providing technology solutions to simplify healthcare, proudly announces the recent addition of Dr. Hassan Rifaat to the company’s Board of Advisors.

hCentive’s web-based health insurance exchange helps individuals and families search and compare health plans from major insurers and purchase the plan that best meets their needs. The supporting technology platform also helps state governments comply with the health insurance exchange requirements of health care reform.

“We feel Dr. Rifaat’s expertise in the healthcare arena will strongly support hCentive’s mission to provide individuals with an easy-to-use resource to help make health care and health insurance decisions that are right for them,” said hCentive chief executive officer, Sanjay Singh.

“Choosing the right health care is critical,” said Dr. Rifaat, “but most people find it very complex. hCentive leverages information technology and web capabilities to simplify the process. By collecting, condensing and presenting personally relevant information in a clear and understandable way, individuals can make these decisions intelligently and with confidence.”

Dr. Rifaat is the chief operating officer for Outcomes Health Information Solutions, where he oversees field and clinical operations for the company’s HEDIS and health care coding services. Prior to OHIS he served as senior vice president for the Eastern Region of Coventry Health Care and as a regional chief executive officer of the Southeast and Illinois Regions for Humana. Dr. Rifaat was also vice president of sales for HealthMarket, which offered consumer-driven heath plans to small and mid-sized companies. He was also director of alternative medicine for Oxford Health Plans, where he created one of the first alternative medical plans in the industry, receiving national recognition for its success. Dr. Rifaat earned his M.D. at the University of Virginia and holds a B.A. in biochemistry from Harvard University.

“I am proud to join Sanjay and his team in creating this valuable new service for consumers,” concluded Dr. Rifaat, “and I look forward to a long and successful relationship with hCentive.”

About hCentive
hCentive develops technology solutions to help health insurers, state insurance exchanges and hospitals reduce cost and administrative complexity while enhancing relationships with health plan members and patients. hCentive’s web-based health insurance exchange helps individuals and families search and compare health plans from all major insurers and purchase the plan that best meets their needs. For more information, visit http://www.hcentive.com.