Noida, Uttar Pradesh -- (SBWIRE) -- 09/05/2010 -- Today web is full of opportunities, now internet is becoming our one of the basic needs. The bigger space has endless opportunities for developing and well established companies around the world who looking to make money out of it. Yes, it is all about making money. I am not going to tell you how to make money online. Just Google it and you will get tons of ideas for creating money.

Search engine optimization (SEO) { http://www.seogist.com/services/seo.html } is the term which is very popular amongst most of the companies who looking to promote their products / services in search engines. Search engine optimization is a process of promoting the websites on search engines like Google, Yahoo, Bing etc. on specific queries called keyword through following ethical practices which is earned from past experience and experiments. I think we should not talk more on what is SEO and how it Works? I believe anyone who is searching for SEO companies; they must be familiar with this.

There are many myths and assumptions regarding choosing SEO companies as mostly people have different aspects and opinion. Some people prefer to choose SEO Company locally and some people decide to choose a company overseas. It is really important for the business to choose a reliable marketing company who is actually promotes his business on search engines so that more and more users visit the website from search engines.

Generally people in USA, UK, and Canada outsource from India because they get the same level of work at very cheap rates. In spite of hiring a local company or in-house team they hire SEO companies in India. Mostly SEO companies do same kind of work whether it is US based, UK based company or India based company. As the practices followed to get higher rankings are universal and followed by all companies around the world.

If you are thinking to hiring SEO Company in India, I recommend not going by websites who is ranking companies and saying that this is best the company in SEO or a company itself saying that they are best in the Industry. The reason behind is that these company paying to such ranking companies or take membership to rank higher which is totally biased. If you actually want to find some reliable company we recommend do researching on company to company basis and comparing their services, finding out why they are good? Here few suggestions by which you can easily evaluate company authenticity:

• Ask them on what keywords their own website is ranking? Make sure these keywords have enough traffic and competition to justify their expertise.

• Ask for client feedback, reference websites (2-3) related to your niche. If possible call their clients and ask them do they recommend this company for running your business.

• Check their rip off reports and client complaints. You can do this by searching like “Company Name Rip Off reports” or “Company Name Scam” or “Do not take services of Company Name”

• Check their website and specifically look out clients and portfolio. Do they have user friendly interface or just stuffed the keywords all around the content.

• Their social presence in social media websites like twitter account, LinkedIn and Facebook Fanpage. Are they sharing any good valuable information or just promoting themselves.

• Check their blog see how many people are commenting on their blog post, it gives you fare idea on how good they are on promoting content and do they have ability to write quality content that holds a user or you to read their posts.

Similarly, there are many other factors that help you to decide and choose an SEO company in India for your business.

I hope you find this article interesting and I love to hear your suggestions and feedback. You can also write your queries direct to us. Send your comments directly to us at promo@seogist.com.