Sterling, VA -- (SBWIRE) -- 09/07/2010 -- hCentive, Inc. (http://www.hcentive.com), an innovative company providing technology solution to simplify health care, proudly announces the recent addition of consumer marketing innovator Paul Argay as marketing advisor.

hCentive’s web-based health insurance exchange helps individuals and families search and compare health plans from major insurers and purchase the plan that best meets their needs. The supporting technology platform also helps state governments comply with the health insurance exchange requirements of health care reform.

“We are excited about Mr. Argay’s accomplished marketing career.” said Manoj Agarwala, president and chief operating officer for hCentive, “His proven track record of successfully launching technology-based consumer products and services will help hCentive achieve its goal of becoming the leading online consumer marketplace for health insurance and related healthcare decision support.”

Argay comes to hCentive from Resolution Health/ WellPoint, where he served as chief marketing officer and led the development of industry-leading direct-to-consumer health communications programs to improve health care quality and save money for plan members.

Before joining Resolution Health, Argay served as vice president of strategic marketing for Aetna, where he led strategy and marketing plan development for consumer-oriented health care businesses, including Aetna Medicare, Aetna Rx Home Delivery, and the launch of Personal Health Records. In addition, Argay guided the development of an improved member Web site, which was recognized as leading the industry for ease-of-use.

Argay began his career at Procter & Gamble, where he worked for 11 years before moving to progressively higher positions at both Nestle and Haagen-Dazs. He then moved to consumer technology companies, leading the creation and market introduction of wireless telecommunications brands including Sprint Spectrum, the country’s first digital wireless service, and Cricket Communications, targeted to “around town” consumers. He introduced consumer-focused innovations that revolutionized the way wireless is marketed and sold in the U.S.

Argay earned Bachelor of Science and Master of Engineering degrees in chemical engineering from Rensselaer Polytechnic Institute in Troy, New York.

“We are very fortunate to have such an accomplished marketing expert as Paul on our team,” said Agarwala, “and we look forward to a long and prosperous professional relationship with him.

“Our primary goal at hCentive is to help individuals find the right health insurance plan that meets their needs. This is especially important as health care reform becomes a reality and state governments build health insurance exchanges.” Agarwala said. “ We are confident Paul’s knowledge of the consumer and healthcare marketing expertise will help us craft a user experience that will establish hCentive as the leader in meeting consumers’ health insurance needs.”

“I am excited to be joining hCentive.” said Argay, “I am especially proud to be working with a company that is investing in technology to help uninsured Americans. Not only will hCentive’s health insurance exchange platform help states comply with health care reform legislation, it will enable millions of uninsured state residents find affordable health insurance options and knowledgeably choose the coverage that best meets their needs.”

About hCentive
hCentive develops technology solutions to help health insurers, state insurance exchanges and hospitals reduce cost and administrative complexity while enhancing relationships with health plan members and patients. hCentive’s web-based health insurance exchange helps individuals and families search and compare health plans from all major insurers and purchase the plan that best meets their needs.

For more information, visit http://www.hcentive.com.