Atlanta, GA -- (SBWIRE) -- 01/22/2015 -- Marketing strategies that would bring synergistic and optimal results is what most brands are aiming for that many marketers tried their hardest to create a marketing plan that would turn their heavy investments into an excellent ROI. It's not surprising that marketers nowadays will embrace every latest trend revealed this year and replace inefficient and unproductive strategies of later years just to make the most of 2015.

As predicted by many marketing experts, video marketing trend 2015 will revolve around the new features in the industry – specifically with mobile devices. From the behaviors of consumers to the devices that every person is indulging; surely, marketers will be able to plan ahead and anticipate what will be the fate of brands if they fail to update their marketing strategy.

Since the generations of today are more inclined to many technological advances, consumers tend to be drawn by video contents that has short messages but with significant meaning. Consumers create videos to relay information or news and to keep in touch with their families, friends or colleagues. These are recorded through their handsets and are uploaded on various social media platforms.

As Facebook challenges YouTube as the ultimate video destination garnering a billion of views every day, no doubt that marketers will use this opportunity to display their mobile ads and to gather more views that will create a generous traffic. According to Videorank.Guru, a company known for its highly engaging and optimized video creation services, marketers should create online videos that are mobile-friendly since almost 1/3 of all web traffic comes from mobile devices. In addition, most of the consumers today owns a handset so it is imperative to create a compelling video that is easy to access and viewed.

And in creating a video to promote brands to establish a connection with the audiences, who will later on be converted into a customer; adding 'humor and easy-to-digest information' can help make a video go viral. With the trends today, tutorial videos was seen to be more effective than any formal video since audiences are lured to buy products that are used in the video. From this, higher conversions happen.

Furthermore, interactive videos that include games, surveys and social sharing buttons are profit potentials. Consumers will definitely click the share button upon seeing art and commerce mixed in the video that provides personalized storylines, shopping through videos and combining music videos with ads. Since 2015 is the year for videos to be experiential and custom-made.

More importantly, upon creating a video to help marketers lift new revenue, keep in mind that SEO matters. This will be the stepping stone of many brands to reach the top since consumers tend to patronize brands that are on the pinnacle of the search results, regardless of its origin. And to make it to the top, creating a video content that will educate consumers and will help raise awareness that is distributed properly will probably gain traffic.

In a nutshell, embracing new trends to further improve video marketing will help marketers to determine the right target market, identify effective strategy and allocate budget to the rightful marketing promotions. With these trends incorporated in this year's marketing plan, there's no doubt that video marketing will be a success.

About Videorank.guru by Vitarank
Videorank.guru by Vitarank helps businesses dominate niche on YouTube by creating hundreds of optimized videos, one for each of the best longtail keywords. They spread the videos out across accounts that its customers own. Yes that's right, customers own the properties we Videorank.guru creates for its customers! The videos, the YouTube channels, everything will be turned over to the customers as soon as the order is completed.