Dubai, UAE -- (SBWIRE) -- 01/28/2015 -- With a few days left for the 20th anniversary of Dubai Shopping Festival (DSF) that had begun on January 1, 2015 and will end in February 1, 2015, shoppers and tourists have still a lot to see and to shop as DSF exhibits thrilling music shows, offer great discounts and showcase best buys that make Dubai's annual retail bonanza a shopping experience that should never be missed.

Being one of the seven federal states in the United Arab Emirates and an emerging major transit hub between Africa and Asia, Dubai once again, never failed its loyal shoppers and tourist to come back each year to get amazed and take part to this extravagant shopping spree as it decorate lights, banners and ornaments everywhere to celebrate its anniversary with a theme, Journey into Celebrations.

Packed with exciting shows from various acts around the world and best discount offers from known brands for a month-long celebration, the DSF managed to contribute over a billion dollar of retail sales to the emirate's economy each year, despite of its smaller oil reserves compared to Abu Dhabi.

Though most Russians, who are known to be one of the biggest spenders of DSF, has to stay at home for an Orthodox Christmas and for few roubles' troubles; still, some who managed to book a trip in advance could check out and compare the price Dubai shopping malls are offering to maximize their budget on the latest products.

And since there's a big change in this year's annual retail bonanza with Russians small attendance and the U.S dollar dominating. According to David Macadam, the CEO of the Middle East Council of Shopping Centers, the cut in Russian's spending behavior will not cease DSF. In fact, there's a 54% increase in number of visitors coming from Eastern Europe and South America, while an 18% percent increase is recorded as the festival paved its way to the first two weeks compared to the previous year.

Moreover, as the days of the festival continuously rolls on, it was found that African tourists – mostly Nigerians, are becoming more active on the shopping bonanza with $27 million spent on Master card credit cards for 2014, but for this year Nigerians might have to keep it down as the Naira have closed historically low.

Even with the currency troubles experienced by other nations, aside to the numerous discounts and freebies every establishment offer, tourists should watch out for many entertaining antics and shows to be presented until January 31. Enjoy watching performers in their glossy and colorful costumes as they parade down the halls of Deira City Center that will surely make every mall crawling and Dubai getaway with family and friends simply fun and relaxing.

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