San Francisco, CA -- (SBWIRE) -- 03/24/2015 -- Email marketing is still the most successful and most consistent way to sell products online, the term "the money is in the list" is so popular because it's true. However getting subscribers can often be difficult purely because of the technical aspects involved.

Fatcat Apps have now released a new mailchimp plugin to help people combine the ease of mailchimp email marketing with the conversion capabilities and simplicity of WordPress websites. The new plug in makes it fast and simple for anyone, no matter their technical ability, to create optin boxes in minutes.

The new Optin Cat gives users several options to apply the mailchimp plugin to their website. Users can have the sign-up box as a sidebar widget or as a post box, while they can also use pop ups to increase conversion rates by offering incentives for sign-up.

The installation is as simple as can be, and can be fully customized so both color and fonts match the broader design aesthetic of the website. All these options can be controlled flexibly via a control panel in the plugin page in the WordPress back end, allowing people to try out different strategies and set up different options and split tests instantly even if they have no technical skills.

A spokesperson for Fatcat Apps explained, "We have created a simple, developer friendly and top rated mailchimp plugin that is set to save people a huge amount of time and energy when building optin boxes. Everybody understands they should be building a subscriber base but what often prevents this is the complexity of creating good looking opt in boxes. We have eliminated this with a solution that is elegant, flexible, newbie friendly and incredibly quick. We have also given users the ability to create every type of opt in box possible from pop ups to sidebar opt ins and even link bait opt ins. We now have customers from newbies through to advanced marketers building their subscriber lists faster than ever before."

About Fatcat Apps
Fatcat Apps has been developing WordPress plugin since early 2014, and has quickly gained respect in the developer community for their innovative and intuitive app designs. The Mailchimp Optin Cat WordPress Plugin makes it easy to create highly converting Mailchimp sign-up and opt-in forms in less than two minutes. Users can publish their Mailchimp signup form as a sidebar widget or as a post box.

For more information please visit: https://fatcatapps.com/optincat/