Wantage, NJ -- (SBWIRE) -- 04/07/2015 -- Dr. James McQuivey of Forrester Research reports a video is worth 1.8 million words, which is equal to approximately 3,600 pages on the web. Atlas Shrugged, the popular novel by Ayn Rand, comes in at only 645,000 words, in comparison. When one is searching for roofing contractor leads, the utilization of video makes sense, as one can reach a much broader audience while getting the message across. According to comScore, one million people watch videos online everyday, and each person is a potential client.

"SuperFastLeads (http://superfastleads.com) reports now is the time to add video to one's marketing arsenal, as a professionally-optimized video ad generates leads, telephone calls and sales. When one turns to our company, the video production team goes into action. A video ad is created to engage potential customers before it is distributed to popular online video sites, including YouTube," James Roberts, spokesperson for SuperFastLeads, announces.

With the use of online videos, companies find their traffic ranking boosts along with brand awareness, and the company's online presence expands also. One major benefit of using video, comScore reports, is the average viewer spends 16 minutes and 49 seconds watching online videos each month. Companies not making use of this marketing technique may be overlooking a huge market of potential customers.

Time is limited for many individuals, reports James. When a visitor can watch a video, the likelihood of engagement increases. He or she learns about the company and what they have to offer. Although they may not need the services of a roofer at this time, when they do, they are more likely to remember the ad and the company offering it.

In fact, Online Publishers Association reports 80 percent of those who visited a website watched a video ad. Of those who watched this ad, 46 percent chose to take action. Almost a quarter chose to visit the website named in this ad, while 15 percent visited the company. This trend continues when video is used in email marketing, as click-through rate increases by 200 to 300 percent when a marketing video is included in an e-mail, Forrester Research found.

"Make use of video marketing today. The return on investment one sees when doing so should never be discounted. Internet users tend to have a short attention span and don't wish to read through text to obtain the information they desire. With video, they may obtain this information in a short period of time, so make full use of video to get your message across. SuperFastLeads can be of assistance here," Smith declares.

About SuperFastLeads
Internet marketing professionals founded SuperFastLeads to assist contractors who wish to establish an online presence. With a strong online presence, contractors find they increase traffic to their site and leads, and the service is free to help these individuals rank for highly profitable and competitive keywords in multiple niches and trades. The mission is to make it easy for potential clients to find contractors online, and this is accomplished through on-page optimization and quality content focusing on multiple search terms as this drives profitability.