Dallas, TX -- (SBWIRE) -- 04/07/2015 -- Brace yourselves, digital marketers…videos are dominating the world of online marketing. By 2018, consumer video traffic is expected to comprise 79% of all internet traffic. This is a go-signal for online marketers to give a face-lift to their content marketing strategies and where their money should go to.

Here are some of indications of how video is ruling the future of brands:

Marrying of Videos and Social Media Sites

Conventional and direct shopping advertising tactics would still be residents in the world of marketing. However, more brands are gearing towards creating highly-engaging video content through social media. Apart from text and image content, more companies are now inclided to produce videos to brand and market their products and services. Giant social media site Facebook is already on its way of leveraging on video ads with the goal of encouraging brands and companies to use their advertising dollars in these video ads as a way of explicitly targeting and reaching audience.

Online Viewership

Unruly.co, in their recent post, made the following statements about online video viewership:

- There are about 18% of internet users who share videos through social media platforms more than once a week. About 80% of all video shares account to this number of sharers.
- With the sharing pace that continues to double, about 42% of shares happen in the initial three days of marketing which offers marketers better opportunities to market their brands through video content.
- Facebook now is used more on sharing videos other than posting photos and reaching out to friends and networks.
- As opposed to what many know, YouTube does not monopolize video-watching activities (although it dominates video content marketing). Outside of YouTube is about two-thirds of video views.

Growing Number of Video Distribution Channels

Next to Google is YouTube where video content marketing rules. A number of YouTube videos achieve millions views in a few days or weeks. A lot of companies and even personalities become viral via inimitable messages and staging with a number of viewers positively responding to what these companies and personalities convey.

Apart from YouTube, there are other video sharing sites who showcase video content like Vimeo which is mostly used by videographers to showcase wedding videos and by short film wannabes. Instagram is also now a video platform while Pinterest has launched their own unique video feature that allows people to pin videos to their boards.

In the game of video content marketing, it is expected that the competition would be stiffer. The question is, who will stand out? Definitely, the those with the finest execution will reap the prize.

About Search AMP Marketing
Search AMP Marketing provides SEO consulting, search engine marketing, social media marketing and online reputation management for the small business to the enterprise. It is headquartered in Dallas, Texas, servicing US and International markets, and comprised of a team of seasoned marketing professionals who are experts in online business marketing and reputation strategies that helps companies get ranked and seen by customers.