Florida, Florida -- (SBWIRE) -- 10/20/2010 -- Giving away free samples of products or information to potential customers has been an age old tradition to build businesses and help them grow. Many health practitioners use this idea by offering a free session for a friend or by giving a local library talk. Dee Cohen, a licensed social worker, has also designed her stress reduction booklets to keep up a steady flow of patients for massage therapists. These booklets are successfully given to massage therapy clients to assist with reducing stress that tightens the muscles in between massage sessions. According to Dee Cohen, "Several of my psychotherapy patients told me that they love getting a massage, but they find that by that evening they find their bodies get stiff again due to getting back into negative emotions such as anger, resentment or depression."

Having ways to relax the mind, substitute positive thoughts for negative ones, stretch the muscles and deepen breathing help prevent the body from going back into shallow breathing and shutting down. This Massage Therapist Marketing Tool helps clients retain the benefits of the session longer. Thousands of promotional items are given out to people all over the country each year in an effort to draw in new customers, keep current ones, and bring back old clients. Having something that not only does this but also benefits the client directly with stress reduction techniques is a perfect match. Relevant gifts to clients deepen the relationship and lead to business growth as well. Holiday gifts are also a wonderful way to get back in touch with clients who haven't been in the office for a while and are much more effective than a sales pitch.

A massage therapist that wants to expand their business can also use promotional methods such as writing an article for the local newspaper, giving away free massage sessions at local raffles and exchanging flyers with a yoga studio. Instead of using a key chain or promotional tool that is not relevant to one's business, using a related item for reducing body tension is ideal as a free gift. This can also attract the attention of people who want to get a massage but don’t want to spend the money until they know exactly what they are getting first. Giving potential customers a taste of the product or service a business offers can be extremely effective in growing a business that is just starting off. .

This marketing tactic has been proven time and time again to be successful if carried out correctly. It is important for a business, whether a doctor’s office or a chain of fast food restaurants, to remember that giving away free things to reach potential customers is one of the best forms of advertising. Just about any business can use that to bring in new customers or keep ones that are currently purchasing the goods or services offered. Booklets are a very useful tool that can bring great success to any business, helping it to grow and prosper.

The "How to Stay Balanced" booklet is a nice and inexpensive way for massage therapists to provide value and build client loyalty. Educational booklets are kept as resources and not thrown out the way that pens and many promotional items are treated. At http://www.outside-the-box.net you can learn about ways to use an educational stress reduction booklet to reach out to past, present and future customers in a non-aggressive manner.