Lewes, DE -- (SBWIRE) -- 05/08/2015 -- Digitally Fit: Products and Services for Connected Consumers analyzes the adoption and use of Internet-enabled healthcare and fitness devices. It highlights adoption trends for these devices and gauges current use of health apps in conjunction with these devices.

1/3 of connected health device owners would share data in exchange for a health insurance discount.

It also explores privacy concerns as a potential inhibitor to smart health device adoption and the extent to which privacy guarantees can alleviate such concerns. Finally, it assesses consumer willingness to share data generated by smart health devices and the potential for various incentives to boost consumer willingness to share data.

Key Topics

- Detailed overview of current connected health device adoption among U.S. broadband households
- Impact of corporate discounts on adoption levels and usage of health/fitness apps
- In-depth analysis on features and services consumers want most in connected health devices
- Market recommendations for device manufacturers, app developers, and service providers

Research Benefits

- Highlights adoption trends for connected health and fitness devices
- Gauges consumer use of health apps in conjunction with connected devices
- Explores privacy concerns as a potential inhibitor to smart health device adoption
- Assesses consumer willingness to share personal data generated by smart health devices

Spanning over 55 pages, "Digitally Fit: Products and Services for Connected Consumers" report covers Key Findings, Overview of Connected Health Adoption, Corporate Discounts and Connected Health Device Adoption, Use of Connected Health Devices and Apps, Privacy Concerns about Connected Health Devices.

For further information on this report, please visit- http://www.marketresearchreports.com/parks-associates/digitally-fit-products-and-services-connected-consumers

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