Pittsford, New York -- (SBWIRE) -- 10/20/2010 -- Affle, the leading mobile media company, today announced the September winner of its Pinch Global Contest; Paul Stanbra 32 year old father of three from Sheffield, UK. Paul is delighted to have won an iPad for himself and his family. He is a huge fan of the Sheffield Wednesday FC, a golfer and an active social networker, who took liking to Pinch iMessenger’s ease of use and cool functionalities almost immediately. The contest related to Pinch iMessenger, http://www.pinchapp.com the messaging app from Affle http://www.affle.com has generated millions of messages worldwide.

Anuj Khanna, CEO, Affle said, “Congratulations to Paul Stanbra on the victory. We are pleased to have a winner from the UK. Asia is still to score. Pinch iMessenger has become particularly popular among the young adults and working managers who are using it for creative messaging, discovering friends and family and even updating their facebook pages while on the move. We are also delighted to share that our new product features are discovered by the consumers as soon as we launch those. A sign of a maturing user market. We will continue to bring new features to ensure that our users continue to stay enthused by Pinch iMessenger and add value to their time spent on the Pinch platform.”

Paul Stanbra, winner for the month of September said, “I can't believe that I won. I pinch all time as it's great fun but never thought my name would be picked out. Come people, download it, use it and win it's that simple"”

In September alone, under the Pinch Global Contest 100 Pinchers, people who use Pinch, also won Gift Cards worth US$15 each. The contest will continue for the entire year giving Pinchers a chance to win more prizes like gift cards and iPads. Consumers can visit the Pinch Global Contest site: http://www.pinchapp.com/contest.html for more details.

About Pinch
Pinch (http://www.pinchapp.com ) by Affle (http://www.affle.com ) is the first cross platform iMessenger app with strong location based social networking functionalities built in. It provides an easy to play leader-board style contests, cool map views with friend locations, directions, Facebook (http://www.pinchapp.com/facebook ), Twitter (http://www.pinchapp.com/twitter ) integration updates on journeys made and miles traveled. Pinch also features emoticon integrity across platforms, supports sporty animations and picture messaging. Pinch by Affle can be used on iPhone 2G, 3G, 3GS, iPhone 4G (iOS4), iPod touch, Android 2.x, Blackberry 4.x, Symbian, Web and soon to be launched PC version.

About Affle
Affle is a leading international mobile media company with the R&D headquarters in Singapore and marketing headquarters in the US. Affle has consistently delivered innovations that enhance the user experience on mobile messaging and make mobile media a reality. Affle currently operates in Singapore, India, China, the UK, the US, Indonesia, Australia, Thailand and Malaysia. Affle’s shareholders include Microsoft and Itochu Corporation of Japan.

For media queries please email: media@affle.com