Atlanta, GA -- (SBWIRE) -- 06/04/2015 -- Like any other marketing approaches and strategies, Content Marketing is not exempted from the many challenges and issues pertaining to the efficiency in upscaling the sales and revenue of each and every online business company. Effective content marketing strategies have made a lot of businesses achieve very influential brand reputation and dominant online presence making each company especially those new and struggling ones soar high and level up with the other dominant brands in the multifaceted world of business.

A point of reality is that content marketing may be extremely complicated, but, the online marketers themselves are the ones to be blamed for all the challenges and difficulties content marketing is continuously facing. Some of the most common issues and dilemmas content marketing is facing are:

1) One of the most challenging issues in Content Marketing is the Lack or insufficiency in the resources. Generating content is simple and easy, but creating highly-optimized and high-quality ones is quite a daunting undertaking. Skill and time are some of the most important factors that affect the consistent creation of relevant and audience engaging content. People with exemplary skills in creating content are hard to find and the lack of time may be a great barrier in content marketing that a lot of businesses face head-on.
SOLUTION: Especially for those new and struggling online businesses, outsourcing to a reputable content marketing service provider may be an excellent idea because it would definitely save time, money, and effort. There wouldn't be a problem finding competent content creators because everything will be provided to the company for a reasonable cost.
2) Another highly complicated challenge is the escalating competition. The emergence of massive number of competitors in the online market because the targets audience will have divided attention among the other up-and-coming brands.
SOLUTION: Generating better content will be an excellent move as customers nowadays are up for relevant information and content they can use and content marketing would be more effective when content are made available more frequently; although this would really cost extra time and money.
3) Maintaining high-quality content consistently is definitely what would leverage a business' sales and revenue although this is quite a bit of a dilemma for most businesses even those that are on the top of their game. Some may start out with great content and boost their sales, but, in the long run, some businesses could not keep up with the stiff competition because of failure to maintain the high quality of the content.
SOLUTION: Developing the writing skills, searching for fresh new ideas to write about and publishing only the best and highly relevant and optimized content as much as possible would make any company be viable and keep pace with the highly competitive business industry.
4) The emergence of the paid content promotion is another very challenging aspect in content marketing. With the limitations in financial resources especially with struggling small businesses, this could really be a problem as competitors may able to avail paid promotions easily.

SOLUTION: Actually, there is no easy and simple solution to this as social media platforms incur some charges to boost brand promotion to be able to segment and reach a more targeted audience. Improving budget, content, developing mobile-compatible content and targeting market demographics would be some of the best techniques to overcome this challenge.

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