Lewes, DE -- (SBWIRE) -- 06/10/2015 -- Report forecast the global marketing automation software market to grow at a CAGR of 9.29% over the period 2014-2019.

Marketing automation is a part of digital marketing software, which focuses on streamlining, scheduling, segmentation, and tracking of marketing campaigns. It helps to reduce repetitive tasks associated with the process. It also provides better user experience and help customers make better purchase decisions. Marketing automation software has features such as email marketing, campaign creation and management, data collection and storage, data analysis, and reporting. Marketing automation connects various marketing channels such as social media, email, and content marketing to collect data and analyze them.

This report covers the present scenario and the growth prospects of the global marketing automation software market for the period 2015-2019. To calculate the market size, the report considers revenue generated from marketing automation software, solutions, tools, applications, services, support, and maintenance.

According to the report, currently, digital media such as the Internet, email, and social media is the most popular platform for consumers to share critical information and reviews. The number of Internet users has also increased considerably with the data stating more than 2.6 billion users in 2014, and expected to cross 3 billion worldwide by 2015. Most organizations are making heavy investments in digital media to increase their customer reach and facilitate better communication. In addition, globalization has led to a high proliferation of new technologies such as broadband, 3G, laptops, smartphones, and tablets. These factors will trigger the demand for marketing automation software solutions in organizations to enhance their marketing experience and improve overall productivity.

Global Marketing Automation Software Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. It covers market landscape and its growth prospects in the coming years. The report also includes profile of key vendors operating in this market.

Key Regions

- Americas
- APAC
- EMEA

Key players in the global marketing automation software market: Adobe Systems, IBM, Oracle, Salesforce, SAP and SAS Institute

Other Prominent Vendors in the market are: Act-On Software, Cognizant Technology Solutions, eTrigue, GreenRope, Hatchbuck, HubSpot, inBoundio, Infusionsoft, Marketo, Peaberry Software, SharpSpring, SilverPop Systems and Teradata

Market Driver

- Increased Adoption of Digital Media
- For a full, detailed list, view our report

Market Challenge

- Selection of Appropriate Solution
- For a full, detailed list, view our report

Market Trend

- Cloud-based Solutions
- For a full, detailed list, view our report

Key Questions Answered in this Report

- What will the market size be in 2019 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

Spanning over 78 pages, "Global Marketing Automation Software Market 2015-2019" report covers Executive Summary, List of Abbreviations, Scope of the Report, Market Research Methodology, Introduction, Market Landscape, Market Segmentation by End-users, Geographical Segmentation, Key Leading Countries, Buying Criteria, Market Growth Drivers, Drivers and their Impact, Market Challenges, Impact of Drivers and Challenges, Market Trends, Trends and their Impact, Vendor Landscape, Key Vendor Analysis.

For further information on this report, please visit- http://www.marketresearchreports.com/technavio/global-marketing-automation-software-market-2015-2019

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