iMotions Inc

iMotions Announces Partnership with Empatica for EDA (GSR) Wristband Integration

 

Cambridge, MA -- (SBWIRE) -- 06/18/2015 -- iMotions, developer of the leading biometric research software platform, and Empatica, an affective computing company, announce partnership and integration of Empatica's wireless EDA (GSR) E4 wristband.

The Empatica E4 wristband is the most comfortable and non-intrusive wearable wireless multi-sensor device that monitors physiological signals such as heart rate, skin conductance, body temperature and activity information of the subject in real time. Unobtrusive monitoring makes it possible to record data in a lab setting as well as in a mobile setup with very long recording sessions.

Integrated with iMotions Biometric Research Platform, the device enables marketing, usability and academic researchers to synchronize data from eye trackers, EEG headsets, surveys and facial expression analysis with GSR data. The next-generation GSR device has a great battery life with 20+ hours streaming and 36+ hours memory mode and allows complete mobility of the respondent's fingers, which empowers research applications with accurate data in daily life.

"The Empatica team has done a great job creating a device, which can observe patients and respondents over longer periods of time with great battery life. Especially in cases with observing patients to predict seizures, autism and other neurological disorders it is highly relevant and very non-intrusive in daily life observations. We are excited to integrate the device into our biometric research platform and enable more mobile GSR research in combination with other sensors and eye trackers," says Peter Hartzbech, Founder & CEO of iMotions. "Going forward, this integration can leverage a lot of world changing academic and medical research."

"We collaborate with the best research teams in the world to advance the understanding of human behavior in real life settings. The partnership with iMotions and the integration of Empatica's multi-sensor technology into their solution is a perfect fit and opens up opportunities for many researchers," says Matteo Lai, CEO of Empatica.

About iMotions A/S
iMotions powers researchers in more than 45 countries and enables them to execute research within eye tracking, facial expression analysis, GSR, EEG, ECG, EMG and self-reporting in one simple to use software platform. It helps researchers to conduct state-of-the-art human behavior research in the areas of Psychology, Neuroscience, Human Factors Engineering, Education, Health, Business and Human Computer Interaction. The platform which is targeted at Market, Academic, Usability and Gaming research is used worldwide by large clients like MIT, Harvard, Stanford universities and P&G, Nestle and Kraft to elevate their research.

About Empatica
Founded in 2011, Empatica's mission is to help people make better decisions in their daily lives using smart human data analytics. The affective computing startup develops the world's smallest, most-accurate wearable devices for clinical and lab research. Over 135 leading hospitals, universities and companies use Empatica's wearables including Boston Children's Hospital, Stanford, MIT, Yale, NASA, Microsoft Research and Intel.

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iMotions Inc.
imotionsglobal.com
Cambridge Innovation Center @ MIT
1 Broadway, 14th Floor,
Cambridge, MA 02142
United States
TEL 617-531-8234
Peter Hartzbech, CEO
Peter.Hartzbech@imotionsglobal.com