Bristol, England -- (SBWIRE) -- 10/26/2010 -- In order to maximise their chances of attracting clients for long term contracts, Smart Traffic have launched an internal review into better ways of working. They hope this will ultimately give potential and existing clients the confidence to commit to a long term relationship with the UKs largest SEO Company.

Although Smart Traffic counts some of the biggest names in internet retailing amongst their stable of current clients they are eager to further display their commitment to their clients’ long term business ambitions. This does not just include the household names but also the self employed and SMEs amongst their client base as Smart Traffic see these types of clients as integral to their longevity as a leading online marketing company.

Stuart Pollington, Head of Technical Operations at Smart Traffic says, ‘Although industry professionals in many quarters may deem this internal review perhaps unnecessary we are committed to staying one step ahead of the game, this company wide ethos and commitment to forward thinking is what has seen our clients keep one step ahead of their competitors and to not apply it to our internal workings would go against everything the company stands for.’

Although the planned review is not complex in its nature, it is time consuming and expected to take upto six weeks to complete and a further three weeks for the results to be analysed. Although committing upto six members of staff to this review Smart Traffic believe that the benefits gained from this study will ultimately provide a good return on investment in the long term.

Stuart Pollington goes onto say, ‘This is quite a major commitment in terms of time, capacity and money and we are confident the benefits will eventually far outweigh the initial cost. Although we doing this primarily to give our long term SEO partners confidence in our long term commitment to their cause another benefit is to see how we can grow from an internal perspective. If we are efficient in-house this will be surely reflect in our day to day business practices whilst dealing with our client base.’

Smart Traffic are the SEO arm of Smart Digital Online Ltd and provide a range of online marketing services to clients in the UK, USA, Europe, Asia and Australasia. As of October 2010 Smart Traffic employ over 170 people across three countries.

Further Information:

Stuart Pollington
Head of Technical Operations
Smart Traffic
http://www.smart-traffic.co.uk
Tel: 0845 331 3512