Dallas, TX -- (SBWIRE) -- 10/22/2010 -- ReportsandReports announce it will carry Russian Marketing Research on the Consumer Behavior and Attitudes about CASCO in Times of Crisis Market Research Report in its Store.

Objective of the research is to study the consumer behavior and consumer trends in the market of voluntary auto insurance in the current global economic crisis.

Research tasks:

1. To identify the market structure of voluntary auto insurance by players, to determine the current image profile of the key players;
2. To present dynamics of the forecast of demand for products of voluntary auto insurance;
3. To identify shifts in consumption patterns of products of voluntary auto insurance, incurred in connection with the economic crisis;
4. To identify the characteristics of target customers; to identify and describe the structure of motives and needs
5. To describe the mechanisms of selection and purchase at the market of voluntary insurance;
6. To determine the level of consumer loyalty to the insurance companies

The study was carried out in two stages:

1. Determining the structure and trends of the Russian market of voluntary auto insurance in the current economic crisis.
2. Describing the consumers of CASCO: characteristics, mechanism of the buying strategy for information retrieval, models of consumer behavior, loyalty to the insurance companies.

Table Of contents

1.Contents
2. Figures
3. About IndexBox
4. Introduction
5. Methodology
6. The notion of CASCO

7. Characteristics of supply
7.1. Volume and dynamics of the market in 2006 - 2009
7.2. Structure of the market players
7.3. Main macroeconomic factors that influence the demand during crisis

8. Forecast of market dynamics in 2009
8.1. Moderately optimistic forecast
8.2. Pessimistic forecast

9. Comparative characteristics of the leading players in the market
9.1. “Rosgosstrakh”
9.2. “Ingosstrakh”
9.3. “RESO-Garantia"
9.4. “ROSNO"
9.5. “AlfaInsurance”
9.6. Distinctive features of the marketing policy of the insurers

10. Characteristics of demand
10.1. Volume and structure of demand for services of voluntary auto insurance
10.2. Structural changes in market demand for voluntary auto insurance in 2008 - 2009

11. Characteristics of target consumers in the market of voluntary auto insurance
11.1. Characteristics of the insurance consumer culture
11.2. Motivational structure of consumers of CASCO
11.3. Strategies for change in the approach to car insurance in connection with the economic crisis

12. Characteristics of consumer behavior in selecting an insurance company
12.1. Mechanisms of action in the market of voluntary auto insurance
12.2. Strategies for finding information on the auto insurance market
12.3. Criteria for selecting an insurance company
12.4. Reasons for the refusal of insurance
12.5. Models of consumer behavior in the market of voluntary auto insurance
12.5.1. Efficient model
12.5.2. Advisory model
12.5.3. Agent model
12.5.4. Image Model
12.5.5. Information-analytical model

13. Loyalty to the insurance companies
13.1. Statistics of the renewal of CASCO contracts
13.2. Analysis of consumers' loyalty to the insurance companies

14. Summary: changes in consumer behavior in the market of voluntary auto insurance

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